Forums

Connecting leaders to discuss mutual problems and exchange ideas.

The 4A’s Forum Program involves fixed groups of 10-18 CEOs from member agencies of similar size who gather to discuss mutual problems and exchange ideas. Forums consist of executives from different cities, so potential competitors do not participate in the same group. The purpose of a Forum is to help our members share knowledge and discuss common problems and experiences. Typical agenda items include new business strategies, agency compensation, human resource matters, mergers and acquisition concepts, and other areas of interest and concern to an agency CEO.

Each Forum is established as an ongoing group, so the benefits of participation can increase over time as individual members become more familiar and comfortable with each other.

What are the requirements of Forum membership?
The CEO of each member agency must commit to attend each meeting. He/she may bring a guest (like another agency principal) on an exception basis.

Each Forum member must commit to sharing the combined costs of holding a meeting, including travel, food, accommodations, etc.

How are the Forum meetings structured?
The primary focus of every Forum meeting is a discussion of each member’s Burning Issues: the two or three concerns or challenges the agency – or the CEO – is dealing with at that time.  This group discussion–along with the perspectives, guidance and support provided by the participating members–generates useful peer-level counsel to help agency leaders better manage their organizations.

In addition and based on the interests of the group, Forum meetings can include guest speakers and agency visits to further contribute to the meeting experience.

 

For information on joining a 4A’s Forum, contact the Member Engagement & Development team at [email protected].