Explore how planners will map the new consumer landscape to help create meaningful and valued brands for the future.
We honor planning and strategy from all creative companies: media agencies, advertising agencies, brand consultancies, brand owners, designers,
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Discover videos, presentations, and articles from past 4A’s events.
The 4A’s Foundation Face of Talent connects advertising and marketing leaders with the next generation of diverse talent. Celebrating its eleventh year in 2021, this week-long calendar of events will celebrate 400+ college students in the current MAIP program.
Consumer journeys reinvented. Behaviors and habits changed. Brand relationships reconsidered. The pandemic has changed almost everything. But humans themselves have not changed, they are just adapting and the same will be true for the craft of planners. As brands find themselves in uncharted territories, the role and value of a planner’s skills have never been more essential.
In these three game-changing online workshops, we’ll look at how progressive agencies around the world have completely reframed their approach to agency compensation, resulting in higher margins, more diversified revenue streams and higher trust levels in agency-client relationships.
NFTs have seemingly come from nowhere to become a must-have for all brands. Described as a “slam dunk,” powerful brands across the world, including Taco Bell, Charmin and Kellogg’s, are all getting in on the action. Come up to speed and learn the basics behind the crypto economy, current implementations and the legal issues that are fast arising.