This section contains a wealth of resources, from upcoming training courses to national conferences, as well as highlights of past events, including videos, galleries and presentations.

Featured Events

StratFest 2020
Sept 16, 2020

At StratFest 2020, we’ll explore how strategists need to rethink the craft to both lead and deliver impact at speed.

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Management Practitioners Forum
OCT 12-13, 2020

4A’s Management Practitioners Forum (MPF) features mission-critical topics with speakers who share practical solutions.

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Decisions 2021
JAN 25-26, 2021

As the industry moves to lead through a crisis, the power to change is more than urgent—it’s critical to survival.

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Discover videos, presentations, and articles from past 4A’s events.

All Upcoming Events

Note: with the launch of the 4A’s Learning Academy, the majority of our learning & development offerings are now offered in an on-demand capacity, rather than as scheduled events. Learn More

Agency Culture: How to Build It, Sustain It and Leverage It to Grow your Business

The 4A’s Agency Leadership Series is a program that enables agency senior executives to hear from their peers who have successfully dealt with the challenges facing agencies today.

Chicago IAAS

4A’s Chicago IAAS 2020

The 4A’s Institute of Advanced Advertising Studies (IAAS) offers a unique opportunity for Rising Stars from all agency disciplines – selected by their agency leadership — to gather for an accelerated experience that will enable them to learn from industry leaders and to apply that learning to a real-world assignment.

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4A’s StratFest 2020

Join us for the 4A’s StratFest 2020 to explore the new frontier in planning.


4A’s Management Practitioners Forum 2020

4A’s Management Practitioners Forum (MPF) 2020 will allow for expanded discussion on the key topics that 4A’s members have identified as mission critical to agency leaders.


4A’s Decisions 2021

In our all-virtual program on Jan 25-26, 2021, 4A’s Decisions 2021 will explore what’s new and unprecedented today, and what’s coming tomorrow. Discuss, debate, and collaborate on real solutions. Trade innovative, transformational ideas you can use immediately.