We are proud to have made a positive impact on our members’ businesses year after year.

Don’t want to take our word for it? Here’s what our members say about the 4A’s:

“Every industry needs an entity watching its back. The 4A’s does that for us in countless  ways. They’re helpful on practical matters like client compensation, inspiring employees and keeping us knowledgeable about what’s next. Plus, attending 4A’s events are a great reminder of how incredible the people in this business are.”

Mike Sheldon, Chairman & CEO, North America, DEUTSCH

“Agencies have a vital role within the ever-changing marketing ecosystem. Publicis Media values the 4As’ voice on behalf of agencies, their work and their people. The 4As representation of our concerns and initiatives in Washington D.C. and beyond is a key factor that helps drive our industry forward.”

— Kathy Ring, CEO, Starcom

”What the 4A’s has done, and is doing, to support and drive excellence in the agency ecosystem often goes un-said. From positive lobbying in Washington DC [successfully resisting the change in the treatment of advertising in the new corporate tax code]; to raising standards in ad-land [with the formulation of the Advertiser Protection Bureau to enforce environments where brands and consumers can coexist with trust; to driving equity-based workplace environments [delivering the Workplace Enlightenment Certificate, to improve access, representation, advancement and workplace conditions for marginalized, underrepresented groups].”

Steve Williams, CEO, Essence NA

 

“The 4A’s has played a critical role in helping me manage and grow the business through the ups and downs experienced by the majority of agencies over the past few years…The industry experts and 4A’s staff that speak to our group have been exceptional and informative.”

Lance Compton, President/CEO, Red Clay Interactive

“The 4As helps to keep us connected to our industry and our associated colleagues both locally and across the country. We’re provided the opportunity to learn and share with a group who understands the subtleties and idiosyncrasies of the industry. And, it affords opportunities to give back to the agency community and beyond with volunteerism.”

Rich Fabritius, Managing Director, Client Engagement, VMLY&R

“The 4A’s has helped us navigate the turbulent changes happening in the advertising ecosystem.  Understanding issues such as the implications of new data privacy laws, growth in consultancies, and evolving procurement processes has been critical to our business.”

Eric Johnson, President, Ignited

“We’ve been a 4A member for over 60 years. Many of our best practices have come from other 4A agencies and have been customized to our situation.”

Charlie Tombras, CEO, The Tombras Group

“At BARKER, we consider the 4A’s to be a partner in our business. Running an agency gets tougher every year, so we have to ensure at all times that we are current with Best Practice in Operations, Salary Trends, Pricing Methodology, and New Business. The 4A’s publishes comprehensive reports, has extraordinary research capabilities, hosts valuable seminars and forums, and they’re always just a phone call away.”

John Barker, Founder and Chief Idea Officer, BARKER

“The 4As helps us most by having smart, passionate people we can consult…to provide steering and insights to help manage our agency.”

Michael Boone, Principal, Launch

“The 4A’s continuously provides expertise, support and analysis that has helped our agency win in the very saturated US agency landscape. We have found success in using the 4A’s as a business consultancy to help guide all parts of our agency from new business research to global contract negotiations.”

Megan Harris, Managing Director, SYZYGY

“This past Fall we had an opportunity to pitch a national piece of business in a category with which we were not totally familiar. The 4A’s Management Information Services group was able to provide specific industry data leading to insight that helped us win the account, and a good revenue opportunity.”

David Lane, President/CEO, LevLane Advertising

“If you’re note a 4A’s member, you’re just playing house. The 4A’s is steeped in the resources, relationships, and dialogue necessary to be on the cutting edge of all things marketing, talent, and agency management.”

Russ Williams, CEO, Archer Malmo

“4A’s provides an extremely valuable learning tool in Forum 13. Our meetings are stimulating, informative, challenging, thought-provoking and inspiring.”

Fred Conover, President, CTP

“Over the past 12 years, we’ve guided 22squared through a major transformation and a period of exponential growth…The community and resources created by the 4As were invaluable in helping us navigate… the 4As network will continue to be an invaluable resource to all of us the advertising industry.”
Richard Ward, Chairman & CEO, 22squared

Convinced?
What Is The Application Process?

Membership in the 4A’s is by application and by election after the applicant meets the requirements and agrees to the code of conduct. After the application is received, the agency and financial materials are reviewed and voting takes place. This process takes between 2-4 weeks.

Dues are based on a member’s annual gross income, for the calendar year immediately preceding the 4A’s fiscal year, which runs from April 1 to March 31. Dues are pro-rated based on the date your membership commences.

Learn More About The Application Process
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