Scroll down to check out the information tools, databases, and resources 4A’s members can use at your convenience. Access consumer insights and media habits, trends in media, international content, 10 industry verticals, and five research databases.
Take an hour with Stacie Calabrese, 4A’s VP–Research Services, to learn when, why, and how to use 4A’s Research. Sign up for our monthly webinars here.
To get a better sense of the type of information we provide to 4A’s member and how we can best work together, take a look at a few member case studies.
Request a research project via our online submission form or email us at [email protected].
Use of AI in Advertising
Check it outHello Vacation | Travel Buddies, Booking Preferences & Attitudes Toward Travel Insurance
Read NowSee ‘Ya Later COVID | Travel Planning is Back
Read NowSuper Bowl LVII | Funny Still Wins
Find out moreTool for viewing local ad spending by market and medium
Go NowCreate demographic profiles, consumer spending reports by location and demographic characteristics, and city/state/zip code rankings by demographic
Start UsingAdForum’s Creative Library is a unique, global archive of award-winning and notable marketing campaigns.
Get InspiredIt’s back! Our new digital dashboard provides real-time marketing and business news delivered live through feeds from all over the web.
Access NowGreat tool to find latest news on companies and brands, as well as top trends in a wide range of industries. Use this tool to start your research for new business or keep up-to-date with client news.
Start SearchingKnow your client’s business by keeping up-to-date on state of the industries, trends, and consumer behaviors for the following industries:
Resource for agency, advertising, and marketing basics to help you on-board new employees and clients.
Go nowGet to know your target audience and learn the best ways to reach them.
Go NowReports to help you grow international capabilities.
Go NowTips, trends, successful campaign examples, and more for traditional and non-traditional media.
Go NowBest practices to create effective advertising and metrics to help support your strategy.
Go Now