Research Tools & Databases

4A’s Research Services is here to make your job a little easier and to save you time.

Scroll down to check out the tools, databases, and resources 4A’s members can use to get the information you need at your convenience. Access consumer insights and media habits, trends in media, international content, 10 industry verticals, and five research databases.

Take an hour with Stacie Calabrese, 4A’s VP–Research Services, to learn when, why, and how to use 4A’s Research. Sign up for our monthly webinars here.

Request a research project via our online submission form or email us at [email protected].

Consumer Surveys from 4A's Research

Roaring ‘20s | Nightlife is coming back

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Small Donations, Personal Interests | Consumer Charitable Donation Habits

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Consumer Snapshots by Industry

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Super Bowl LV: The Game, The Food, The Ads

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Research Databases


Tool for viewing local ad spending by market and medium

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Create demographic profiles, consumer spending reports by location and demographic characteristics, and city/state/zip code rankings by demographic

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Creative Ad Library

AdForum’s Creative Library is a unique, global archive of award-winning and notable marketing campaigns.

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Fresh Press

Effective 3/22/2021, the current Fresh Press platform has been retired. A new Fresh Press will be launched in the near future. Please check back for updates.


Great tool to find latest news on companies and brands, as well as top trends in a wide range of industries. Use this tool to start your research for new business or keep up-to-date with client news.

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Access to statistics and charts on consumer behaviors, market share, brand preferences, media habits, and much more. The place to find that hard-to-find stat you can’t seem find anywhere else.

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Research Sections

Agency & Advertising Basics

Resource for agency, advertising, and marketing basics to help you on-board new employees and clients.

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Get to know your target audience and learn the best ways to reach them.

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Going Global

Reports to help you grow international capabilities.

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Media Channels

Tips, trends, successful campaign examples, and more for traditional and non-traditional media.

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Metrics & Effectiveness

Best practices to create effective advertising and metrics to help support your strategy.

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Our Research Team can help.