Scroll down to check out the tools, databases, and resources 4A’s members can use to get the information you need at your convenience. Access consumer insights and media habits, trends in media, international content, 10 industry verticals, and five research databases.
Take an hour with Stacie Calabrese, 4A’s VP–Research Services, to learn when, why, and how to use 4A’s Research. Sign up for our monthly webinars here.
Tool for viewing local ad spending by market and mediumGo Now
Create demographic profiles, consumer spending reports by location and demographic characteristics, and city/state/zip code rankings by demographicStart Using
AdForum’s Creative Library is a unique, global archive of award-winning and notable marketing campaigns.Get Inspired
Effective 3/22/2021, the current Fresh Press platform has been retired. A new Fresh Press will be launched in the near future. Please check back for updates.
Great tool to find latest news on companies and brands, as well as top trends in a wide range of industries. Use this tool to start your research for new business or keep up-to-date with client news.Start Searching
Access to statistics and charts on consumer behaviors, market share, brand preferences, media habits, and much more. The place to find that hard-to-find stat you can’t seem find anywhere else.Go Now
Know your client’s business by keeping up-to-date on state of the industries, trends, and consumer behaviors for the following industries:
Resource for agency, advertising, and marketing basics to help you on-board new employees and clients.Go now
Get to know your target audience and learn the best ways to reach them.Go Now
Reports to help you grow international capabilities.Go Now
Tips, trends, successful campaign examples, and more for traditional and non-traditional media.Go Now
Best practices to create effective advertising and metrics to help support your strategy.Go Now
Our Research Team can help.