Scroll down to check out the tools, databases, and resources 4A’s members can use to get the information you need at your convenience. Access consumer insights and media habits, trends in media, international content, 10 industry verticals, and five research databases.
Take an hour with Stacie Calabrese, 4A’s VP–Research Services, to learn when, why, and how to use 4A’s Research. Sign up for our monthly webinars here.
Request a research project via our online submission form or email us at [email protected].
Consumer Snapshots by Industry
Check it outSuper Bowl LV: The Game, The Food, The Ads
Find out moreConsumer Trends 2021
Read NowChanging Beauty & Personal Care Routines
Read NowTool for viewing local ad spending by market and medium
Go NowCreate demographic profiles, consumer spending reports by location and demographic characteristics, and city/state/zip code rankings by demographic
Start UsingAdForum’s Creative Library is a unique, global archive of award-winning and notable marketing campaigns.
Get InspiredEffective 3/22/2021, the current Fresh Press platform has been retired. A new Fresh Press will be launched in the near future. Please check back for updates.
Great tool to find latest news on companies and brands, as well as top trends in a wide range of industries. Use this tool to start your research for new business or keep up-to-date with client news.
Start SearchingAccess to statistics and charts on consumer behaviors, market share, brand preferences, media habits, and much more. The place to find that hard-to-find stat you can’t seem find anywhere else.
Go NowKnow your client’s business by keeping up-to-date on state of the industries, trends, and consumer behaviors for the following industries:
Resource for agency, advertising, and marketing basics to help you on-board new employees and clients.
Go nowGet to know your target audience and learn the best ways to reach them.
Go NowReports to help you grow international capabilities.
Go NowTips, trends, successful campaign examples, and more for traditional and non-traditional media.
Go NowBest practices to create effective advertising and metrics to help support your strategy.
Go Now