Agency & Advertising Basics

The go-to resource for agency, advertising, and marketing basics to help you on-board new employees and clients.

Dictionaries & Glossaries

Ad Glossary

Ad terms, definitions, and acronyms from Adobe

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Common Language Marketing Dictionary

The definitive source for marketing terms and definitions | A free educational resource from the Marketing Accountability Standards Board (MASB)

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Creative Research Terms Glossary

Produced by the ARF Creative Council Glossary Working Group

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Guides & Best Practices

Best and Most Valuable Brand Rankings

Research Services

Check out these best and most valuable brand rankings from various sources.

Cognitextual: A Neuroanalytic Study of Contextual Ad Effectiveness

GumGum examines how an ad’s contextual relevance to content influences consumers.

This Year, Next Year: Mid-Year Forecast Report

4A's Member

GroupM releases its latest ad spend forecasts for the U.S., U.K., and France.

MAGNA Advertising Forecasts |

4A's Member

MAGNA’s quarterly forecasts predicts global and U.S. ad spend for the year ahead.

Video Interrupted

Learn more about video strategies and campaigns that are being used to address interruption, user experience, and skippable ads in this report from GumGum.

Programmatic Ad Spend in the Age of COVID-19

4A's Member

Pixalate analyzes how programmatic advertisers are reallocating investments in response to the COVID-19 crisis in this report series.

2020 Halo Awards |

Research Services

Engage for Good announces the winners of the 2019 Halo Awards, North America’s highest honor for corporate social initiatives and cause marketing.

Peter Field’s Seven Lessons for Advertising During a Recession |

Research Services

Peter Field looks back at the lessons learned during the 2008 recession and adapts them to help ad agencies and brands emerge from the current coronavirus pandemic much stronger.

Marketing Through a Crisis: Balancing Business with Humanity

4A's Member

Vladimir Jones provides tips on how to balance opportunity and data with humanity in this unprecedented time.

The Agency’s Guide to Making Money with Analytics

4A's Member

Alight Analytics provides guidance for ad agencies to create a profitable analytics program.

2020 Marketing Trends Report |

Research Services

Agency Spotter’s annual report highlights the top marketing trends across 41 marketing services and five trends that will shape the next decade. 

Email Marketing Trends for 2020

4A's Member

Oracle outlines the ABC’s of email marketing trends in this article series. 2020 trends are broken into three sections competitive differentiators, proven essentials, and unproven opportunities.

9 Essential Types of Video for Business |

Research Services

Vidyard outlines the most popular types video when reaching B2B audiences and provides best practices in making them effective.

Branded Content Guide 2020 |

Research Services

IAB Canada published this white paper with information on branded content, including dos and don’ts, examples in practice, and more.

9 Most Exciting Email Design Trends to Look Forward to in 2020

Research Services

According to Uplers Email, top email design trends include 3D, incorporate interactivity, play with typography, and much more.