Agency & Advertising Basics

The go-to resource for agency, advertising, and marketing basics to help you on-board new employees and clients.

Dictionaries & Glossaries

Ad Glossary

Ad terms, definitions, and acronyms from Adobe

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Common Language Marketing Dictionary

The definitive source for marketing terms and definitions | A free educational resource from the Marketing Accountability Standards Board (MASB)

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Creative Research Terms Glossary

Produced by the ARF Creative Council Glossary Working Group

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Guides & Best Practices

Build Your Brand with Local Influencer Marketing

4A's Member

Vladimir Jones shares the what, who, how, and why of influencer marketing to help build local brands.  

How Local SEO Can Improve Your Rankings in Local Searches

4A's Member

Vladimir Jones outlines steps businesses can take to improve their positions in local search results by improving their local SEO.

5 Rules for Communicating Data in Digital Marketing

4A's Member

Vladimir Jones outlines five rules for effectively communicating data.  

Delivering Creativity Based on Human Truths

4A's Member

Read the original AdAge article here The events of 2020 have been a catalyst for a focus on humanity over technology   One of the most impactful ideas of our time is wrapped up in three words: Black Lives Matter. There is nothing more powerful than this honest and emotional statement. We might not all […]

Video Benchmarks

4A's Member

Extreme Reach provides a comprehensive report on the latest performance metrics for video ads. Impact of COVID-19 is included.

4A’s APB Media Responsibility Principles

Media Services

In order to promote a more diverse and equitable media ecosystem, the 4A’s Advertiser Protection Bureau presents the following Media Responsibility Principles. The Principles are designed to, among other things, encourage the dissemination of factual, accurate information and to combat the spread of misinformation and hate speech. Advertisers and agencies are encouraged to support publishers that […]

Ad Industry Launches New Organization, Will Push Google And Apple On Tracking

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Original MediaPost article    The advertising industry is forming a new organization that aims to convince browser and platform developers, including Google and Apple, to reconsider recent decisions that could limit ad companies’ ability to track people across websites and apps. The governing group of the new Partnership for Responsible Addressable Media will be made […]

Drive Action Through Marketing Data by Giving it Meaning

4A's Member

Giving meaning to marketing data by connecting the dots across channels helps prove the value in a diverse set of tactics, and guides future decision making. Sarah Eaton, Senior Digital Strategist at Grady Britton, writes in MediaPost about how to add specificity to marketing goals that are based on the desired customer journey and not […]

4A’s Challenges Nielsen to Maintain Separate National In-Home and Out-of-Home TV Viewership

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Will Result in Negative Impact on Agencies and Marketers Networks Should Not Have Ability to Dictate Single Metric NEW YORK, NY, July 20, 2020 — Today, the 4A’s is announcing that the organization is challenging Nielsen’s decision to combine national in-home and out-of-home television viewership into a single data stream*.  This stream will be used […]

Preparing for a Cookieless Future: Third party Cookies Deprecating from Google Chrome in the Next Two Years |

Media Services

Original POV doc from Fitzco   June 26, 2020 Update Overview: Google announced earlier this year it will be eliminating third party cookie tracking from its Chrome browser by 2022. This removal has since expanded to device and user IDs as well. This development among others have been accelerated by GDPR and CCPA, which address […]

Best and Most Valuable Brand Rankings

Research Services

Check out these best and most valuable brand rankings from various sources.

Manny Awards

Research Services

Med Ad News announces the winners of the 2020 Manny Awards, celebrating the best in the healthcare communications industry.

Cognitextual: A Neuroanalytic Study of Contextual Ad Effectiveness

GumGum examines how an ad’s contextual relevance to content influences consumers.

This Year, Next Year: Mid-Year Forecast Report

4A's Member

GroupM releases its latest ad spend forecasts for the U.S., U.K., and France.

MAGNA Advertising Forecasts |

4A's Member

MAGNA’s quarterly forecasts predicts global and U.S. ad spend for the year ahead.