Advertising, marketing, and agency terms and conceptsGo Now
The definitive source for marketing terms and definitions | A free educational resource from the Marketing Accountability Standards Board (MASB)Go now
Produced by the ARF Creative Council Glossary Working GroupGo now
Ad terms, definitions, and acronyms from AdobeGo now
Check out the 2021 winners of the Cannes Pharma Lions and Health & Wellness Lions awards.
RSW/US learns the tools ad agencies use to support both their clients and new business efforts.
Engage for Good announces the winners of the Halo Awards, North America’s highest honor for corporate social initiatives and cause marketing.
Extreme Reach provides a comprehensive report on the latest performance metrics for video ads.
Schonfeld & Associates’ annual study reports advertising budgets, ad spending forecasts, ad-to-sales ratios, and annual growth rates for ad spending and sales by company and industry.
Bruno Gralpois of Agency Mania Solutions walks us through a multi-dimensional approach to leveraging all feedback opportunities to drive improvement of client-agency partnerships.
Check out this list of creative monitoring services compiled by 4A’s Research.
Spencer Stuart’s annual CMO Tenure Study finds that the average tenure for chief marketing officers continues to decrease.
Med Ad News announces the winners of the 2020 Manny Awards, celebrating the best in the healthcare communications industry.
MAGNA’s quarterly forecasts predicts global and U.S. ad spend for the year ahead.
GroupM releases its latest ad spend forecasts for the U.S., U.K., and France.
According to Uplers Email, top 2021 email design trends include bold typography, emotional design, textured illustration, and much more.
Oracle outlines the ABC’s of email marketing trends in this article series. 2021 trends are broken into three sections competitive differentiators, proven essentials, and unproven opportunities.
4A’s member OpenHuddle provides tips for producing creative briefs that win new business.
4A’s member OpenHuddle recommends tactics ad agencies, especially those specializing in healthcare, can use to meet interested new business opportunities.