Agency & Advertising Basics

The go-to resource for agency, advertising, and marketing basics to help you on-board new employees and clients.

Dictionaries & Glossaries

Adweek's Glossary of Marketing Terms

Advertising, marketing, and agency terms and concepts

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Common Language Marketing Dictionary

The definitive source for marketing terms and definitions | A free educational resource from the Marketing Accountability Standards Board (MASB)

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Creative Research Terms Glossary

Produced by the ARF Creative Council Glossary Working Group

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Marketing & Commerce Term Glossary

Ad terms, definitions, and acronyms from Adobe

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Guides & Best Practices

Cannes Pharma and Health & Wellness Lions Winners 2021

Check out the 2021 winners of the Cannes Pharma Lions and Health & Wellness Lions awards.

2021 Marketing Technology & Agency New Business Tools |

RSW/US learns the tools ad agencies use to support both their clients and new business efforts.

2021 Halo Awards |

Engage for Good announces the winners of the Halo Awards, North America’s highest honor for corporate social initiatives and cause marketing.

Video Benchmarks

Extreme Reach provides a comprehensive report on the latest performance metrics for video ads.

Advertising Ratios & Budgets |

Schonfeld & Associates’ annual study reports advertising budgets, ad spending forecasts, ad-to-sales ratios, and annual growth rates for ad spending and sales by company and industry.

The Organized Feedback Framework

Bruno Gralpois of Agency Mania Solutions walks us through a multi-dimensional approach to leveraging all feedback opportunities to drive improvement of client-agency partnerships.

Creative Monitoring Services |

Check out this list of creative monitoring services compiled by 4A’s Research.

CMO Tenure Study: Progress for Women, Less for Racial Diversity

Spencer Stuart’s annual CMO Tenure Study finds that the average tenure for chief marketing officers continues to decrease.

Manny Awards

Med Ad News announces the winners of the 2020 Manny Awards, celebrating the best in the healthcare communications industry.

MAGNA Advertising Forecasts |

MAGNA’s quarterly forecasts predicts global and U.S. ad spend for the year ahead.

U.S. Advertising Market Update

GroupM releases its latest ad spend forecasts for the U.S., U.K., and France.

11 Email Design Trends That Will Reign Supreme in 2021

According to Uplers Email, top 2021 email design trends include bold typography, emotional design, textured illustration, and much more.

Email Marketing Trends for 2021

Oracle outlines the ABC’s of email marketing trends in this article series. 2021 trends are broken into three sections competitive differentiators, proven essentials, and unproven opportunities.

Turning a Neglected Assignment Brief into a Stellar Pitch Presentation

4A’s member OpenHuddle provides tips for producing creative briefs that win new business.

Effective Business Development: We Asked Your Prospects the Question for You

4A’s member OpenHuddle recommends tactics ad agencies, especially those specializing in healthcare, can use to meet interested new business opportunities.