Ad terms, definitions, and acronyms from AdobeGo now
The definitive source for marketing terms and definitions | A free educational resource from the Marketing Accountability Standards Board (MASB)Go now
Produced by the ARF Creative Council Glossary Working GroupGo now
Check out these best and most valuable brand rankings from various sources.
GumGum examines how an ad’s contextual relevance to content influences consumers.
GroupM releases its latest ad spend forecasts for the U.S., U.K., and France.
MAGNA’s quarterly forecasts predicts global and U.S. ad spend for the year ahead.
Learn more about video strategies and campaigns that are being used to address interruption, user experience, and skippable ads in this report from GumGum.
Pixalate analyzes how programmatic advertisers are reallocating investments in response to the COVID-19 crisis in this report series.
Engage for Good announces the winners of the 2019 Halo Awards, North America’s highest honor for corporate social initiatives and cause marketing.
Peter Field looks back at the lessons learned during the 2008 recession and adapts them to help ad agencies and brands emerge from the current coronavirus pandemic much stronger.
Vladimir Jones provides tips on how to balance opportunity and data with humanity in this unprecedented time.
Alight Analytics provides guidance for ad agencies to create a profitable analytics program.
Agency Spotter’s annual report highlights the top marketing trends across 41 marketing services and five trends that will shape the next decade.
Oracle outlines the ABC’s of email marketing trends in this article series. 2020 trends are broken into three sections competitive differentiators, proven essentials, and unproven opportunities.
Vidyard outlines the most popular types video when reaching B2B audiences and provides best practices in making them effective.
IAB Canada published this white paper with information on branded content, including dos and don’ts, examples in practice, and more.
According to Uplers Email, top email design trends include 3D, incorporate interactivity, play with typography, and much more.