In order to promote a more diverse and equitable media ecosystem, the 4A’s Advertiser Protection Bureau presents the following Media Responsibility Principles. The Principles are designed to, among other things, encourage the dissemination of factual, accurate information and to combat the spread of misinformation and hate speech. Advertisers and agencies are encouraged to support publishers that […]

Original MediaPost article    The advertising industry is forming a new organization that aims to convince browser and platform developers, including Google and Apple, to reconsider recent decisions that could limit ad companies’ ability to track people across websites and apps. The governing group of the new Partnership for Responsible Addressable Media will be made […]

Giving meaning to marketing data by connecting the dots across channels helps prove the value in a diverse set of tactics, and guides future decision making. Sarah Eaton, Senior Digital Strategist at Grady Britton, writes in MediaPost about how to add specificity to marketing goals that are based on the desired customer journey and not […]

Will Result in Negative Impact on Agencies and Marketers Networks Should Not Have Ability to Dictate Single Metric NEW YORK, NY, July 20, 2020 — Today, the 4A’s is announcing that the organization is challenging Nielsen’s decision to combine national in-home and out-of-home television viewership into a single data stream*.  This stream will be used […]

Original POV doc from Fitzco   June 26, 2020 Update Overview: Google announced earlier this year it will be eliminating third party cookie tracking from its Chrome browser by 2022. This removal has since expanded to device and user IDs as well. This development among others have been accelerated by GDPR and CCPA, which address […]

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GroupM releases its latest ad spend forecasts for the U.S., U.K., and France.

MAGNA’s quarterly forecasts predicts global and U.S. ad spend for the year ahead.

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Pixalate analyzes how programmatic advertisers are reallocating investments in response to the COVID-19 crisis in this report series.

Engage for Good announces the winners of the 2019 Halo Awards, North America’s highest honor for corporate social initiatives and cause marketing.

Spencer Stuart’s annual CMO Tenure Study finds that the average tenure for chief marketing officers is decreasing.

Peter Field looks back at the lessons learned during the 2008 recession and adapts them to help ad agencies and brands emerge from the current coronavirus pandemic much stronger.