Advertising, marketing, and agency terms and concepts
Go NowThe definitive source for marketing terms and definitions | A free educational resource from the Marketing Accountability Standards Board (MASB)
Go nowProduced by the ARF Creative Council Glossary Working Group
Go nowAgency Mania Solutions delves into the evolving discussion around the working/non-working spend ratio.
In order to promote a more diverse and equitable media ecosystem, the 4A’s Media, Tech and Data practice, in collaboration with the 4A’s Advertiser Protection Bureau, has updated its Media Responsibility Principles to reflect marketplace changes over the past few years. The Principles are designed to, among other things, encourage the dissemination of factual, accurate […]
AI, first-party data, and social media search are the top three trends MNI Targeted Media predicts will influence digital marketing in 2024.
Learn about the relationship between brand trust and use of AI in this infographic from 4A’s Research.
MAGNA’s quarterly forecasts predicts global and U.S. ad spend for the year ahead.
Bruno Gralpois highlights key findings of the ANA/4A’s The Cost of the Pitch and shares his expertise in the agency review process.
Check out this list of creative monitoring services compiled by 4A’s Research.
As a follow-up to the ANA/4A’s Agency Search Simplification Report, both organizations felt it would be beneficial for clients and agencies to understand the actual costs involved in the agency review/pitch process. Agencies historically devote significant resources into the pursuit of new business and to the defense of an existing account when it is put […]
Bruno Gralpois of Agency Mania Solutions proposes we evaluate the 3-letter acronym KPI to foster better client-agency relationships.
Zenith predicts global ad expenditure forecasts.
GLAAD releases the first annul report on the state of LGBTQ representation in advertising and marketing.
Check out the 2023 winners of the Cannes Lions Awards.
GroupM releases its latest global ad spend forecasts.
Schonfeld & Associates’ annual study reports advertising budgets, ad spending forecasts, ad-to-sales ratios, and annual growth rates for ad spending and sales by company and industry.
Dentsu estimates that global ad expenditures will grow in 2023.