Southern Region

Related Resources:
Southern Region Board

The 4A’s Southern Region includes the following councils:
Atlanta
Carolinas
Dallas
Florida
River States
South Texas

Congratulations to the winners of the 2022 IAAS Atlanta program: Alex Buday (Morrison), Tyji Conley (22SQ), John Wright (22SQ), Elizabeth French (BBDO), and Sarah Monte (Fitzco).

4A's Events & Training Opportunities
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What’s Happening in the 4A’s Southern Region

4A’s Florida Council / DEIB Listening Session / 10/19/22 |

Agencies are making great strides in incorporating Diversity, Equity, Inclusion, and Belonging (DEIB) into their organizations. There’s broad agreement that the more we make DEIB a part of the agency’s culture, we position ourselves to serve our clients better and create a positive impact for our agency teams, our communities, and the world at large. […]

4A’s Talent Matters Forum – Mid Level Managers: The Crucial Link |

On June 22nd The 4A’s Talent Matters Forum hosted their Mid Level Managers: The Crucial Link webinar. Mid Level Managers are crucial for your agency’s operations, culture, and overall success. As COVID-19 has changed the way we work, mid level managers are truly stuck in the middle. Bridging the divide between C-suite and more junior-level […]

Atlanta Council wraps up successful 2022 IAAS Atlanta Program

Now in its 5th decade, IAAS has been a hallmark of the Atlanta Council’s commitment to strengthening the advertising community in Atlanta and across the southern region. The 2022 IAAS Program concluded on May 17 with Final Presentations from 4 student teams, each a “dream agency” of high potentials from different firms and diverse backgrounds. […]

The 4A’s Talent Matters Forum – Rethink: Talent Attraction & Retention Today

On February 10, 2022, The 4A’s Florida Council Board of Governors held a 4A’s member-exclusive special presentation for agency leaders, managers, and staff in the Florida Council area. COVID-19 has changed the way we work, and the way we think about work. The pandemic prompted a massive movement towards remote work, leading companies to quickly […]

Atlanta Council Agency Leadership – The Great Experiment: Perspectives on Agencies Working In-Office, Remotely or Hybrid

Hosted by the 4A’s Atlanta Council Wednesday, October 27th The impact of the COVID-19 pandemic, and now its Delta variant, continues to reverberate in our industry.  While being a disruptive factor, adapting to the challenges of this virus has created unexpected opportunities.  Agencies forced into remote work scenarios in 2020 discovered that they could still […]

The 4A’s Talent Matters Forum Insights and Guidance for DE&I Success |

On June 16th, 2021 The 4A’s South Texas Council Board of Governors hosted The 4A’s Talent Matters Forum Insights and Guidance for DE&I Success. This special forum was for 4A’s member agency executives, managers, and staff in the South Texas Council Area. The death of George Floyd in 2020 served as an unfortunate catalyst for […]