Western Region


The 4A’s Western Region includes the following councils:
Northern California
Southern California



4A's Events & Training Opportunities
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What’s Happening in the 4A’s Western Region

What’s Happening In New Business Right Now – Western Region (5-13-2020) |

“What’s happening in new business right now” with Michael Palma of The Palma Group was recorded on May 13, 2020, during the 4A’s Western Region New Business Committee meeting.   View the webinar deck here.  

California Employment Law Changes You Need to Know

Management Services

Frankfurt Kurnit Klein+Selz provides a handy summary of the legislative changes affecting hiring practices, employment agreements, employee classification, training, and more in California.

Deutsch Elevates Gabriela Farias And Carie Bonillo In Business Affairs And Traffic Departments

4A's Member

Deutsch today announced it has elevated Gabriela Farias to SVP, Director of Business Affairs and Carie Bonillo to SVP, Director of Traffic Operations. Together, the two will lead the business affairs and traffic departments for the agency’s Los Angeles office. In their new roles, Farias will oversee all production business and legal affairs and Bonillo will cultivate relationships between agency, media and vendor partners to ensure efficiency and budget exactness. Both will report to Deutsch’s North American Chief Creative Officer, Pete Favat.

Duncan Channon hires John Kovacevich as Executive Creative Director

4A's Member

San Francisco independent advertising agency Duncan Channon, a two-time Ad Age Small Agency of the Year in the West, today announced the hire of John Kovacevich as executive creative director. The addition of Kovacevich as ECD expands Duncan Channon’s creative team in response to agency growth.

Deutsch’s Los Angeles Office Elevates Kelsey Hodgkin As Head of Strategy

4A's Member

Deutsch today announced it has elevated Kelsey Hodgkin as Head of Strategy to head strategic planning for all Los Angeles clients.

Shannon Washington Joins Deutsch As SVP, Creative Director

4A's Member

Deutsch today announced that it has hired Shannon Washington as SVP, Creative Director in its Los Angeles office. Washington will lead the H&R Block account, which recently appointed Deutsch as AOR in June 2018. She will report to Chief Creative Officer of North America, Pete Favat.