In Case You Missed It – June 2017

4A's Member Newsletter
Marla Kaplowitz

In Case You Missed It: Cannes Report

The 64th International Festival of Creativity in Cannes, France, brought together 15,000 professionals from communications, marketing, entertainment, design and tech to honor the year’s most creative work and to talk about where the industry is headed.
The 4A’s was there to listen and to learn, and here we present some crucial takeaways for our members across key topic areas, including diversity and gender equality, technology and the human touch, and remaining authentic in an age of fake news.
Marla Kaplowitz

100th Anniversary Latest

Thanks to everyone for nominating industry leaders and rising stars for 100 People Who Make Advertising Great. Watch for profiles of the winners this summer in Adweek, and be sure to mark September 27 on your calendar, as that’s the night we will celebrate all the honorees at the 4A’s 100th Anniversary Gala during New York Advertising Week.
To learn more about the celebration — and to watch videos featuring stories from leading industry figures like Gerry Graf and Rishad Tobaccowala — be sure to visit our 4A’s 100th Anniversary home page.
Marla Kaplowitz

Member-Only Webinar: Improving Agency Relations with Marketing Procurement

Procurement thought leader Mary Ann Brennan (Senior Director of Global Procurement at Mattel, and ANA Agency Relations Committee Co-Chair) shares information and suggestions related to improving agency relations with marketing procurement with the 4A’s community, via a webinar sponsored by the 4A’s Western Region New Business Committee.
Topics covered include the role and responsibilities of marketing procurement, procurement KPI’s and how they are evolving, and misconceptions about marketing procurement/strategic sourcing.

Six Steps for Getting Gen Z Involved in Philanthropy and Workplace Giving

Previous generations may have been motivated by their companies to volunteer or donate. But one study found that charitable giving by millennials is more likely to be influenced by their peers than by their work supervisors, with only 11 percent of millennials getting donations deducted from their paychecks. Still, millennials are donating, with 84 percent making charitable donations.
Lauren Ziegler of VML in Kansas City, Missouri, shares insights on how employers can better understand and forge relationships with this important demographic toward inspiring them to give to others.
Tara DeVeaux
Lauren Ziegler, VML

Create Content People Want to See

Advertising courses and agencies across the country are starting to reflect the growing need for integrated marketing, where people like Steve Radick, BRUNNER’s VP and director of public relations, have just as much say on the creative output as creative directors.

As part of its 100th Anniversary celebration, the 4A’s has partnered with The Drum on “Beyond the Brief,” which pulls back the curtain on people in the industry and their processes. Here, Radick talks about his agency’s work for such clients as 84 Lumber (one of the biggest moments of this year’s Super Bowl) and what keeps him driven to succeed.

Tara DeVeaux
Steve Radick, BRUNNER

Podcast with Y&R Global CEO David Sable: Sailing the Winds of Engagement and Love for Goldfish Crackers

This episode of Young & Rubicam’s podcast series “Madison & Culture” presents a deep dive into what’s driving the Pepperidge Farm brand — the challenges of entering a new market, how a BuzzFeed video led to a product’s name change, and why kids just can’t get enough of Goldfish.
Y&R Global CEO David Sable and Pepperidge Farm CMO Chris Foley share insights on how to develop real engagement, leverage champions rather than influencers, and why micro-targeting is not always worth the premium.
Tara DeVeaux
Chris Foley, Pepperidge Farms

Marketing Meets Science: How to Set Your Team Up for Success in a Data-first World

Cloud technology allows marketers to access data more easily and uncover insights more quickly.
Alison Wagonfeld, Vice President of Marketing at Google Cloud, shares three strategies to successfully integrate data, analytics, and machine learning—and increase your marketing productivity.


July 12th to 14th – Orange Forum in Syracuse


July 12th – Dallas Council Board Meeting at Ackerman McQueen Dallas
July 19th – Carolinas Council Board Meeting
12:00-2:00 PM
in Charlotte, NC
Meeting will include a visit from Marla Kaplowitz, 4A’s CEO.
July 25th – Atlanta Council Board Reception
6:00-8:00 PM at 22squared, 1170 Peachtree St NE, Atlanta, GA 30309
Special guest Marla Kaplowitz, 4A’s CEO.


July 25th – Finding a Job In Advertising at Ogilvy Chicago
3:30-5:00 PM at Ogilvy Chicago, 350 N Orleans, 11th Floor
All interns at 4A’s member agencies are welcome to attend.

Give mothers at your agency an edge to control their whole world – at work and at home.
This 16-week virtual coaching program transforms working agency mothers into increasingly effective leaders through a relatable, coach-led curriculum. Mothers meet bi-weekly with a certified coach team who can uniquely shape the conversation and guide mothers to find their own answers for what success looks like to them.
Fall virtual sessions held from September 6th to December 6th. Learn more and register today.
CreateTech 2017
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