Porsche has something new that’s not your typical snowy SUV ad. Imagine the all-new Macan Electric in a head-to-head race against a skier down a snow-covered mountain. You read that right. An EV SUV racing downhill in the snow.
Crafted by Cramer-Krasselt, the all-new Porsche Macan Electric shatters conventions and rewrites the rules of winter driving in “Snow Day”—a new campaign driving home the precision, agility and unmistakable Porsche DNA.
What began as a simple social post evolved into a cinematic production, uniting teams across Porsche, including design and accessory divisions, as they came together to elevate the campaign into a narrative showcasing the competitive spirit that defines the brand.
This is more than just another campaign—it’s a statement. “Snow Day” puts the all-new Porsche Macan Electric in a league of its own, proving it can dominate any terrain with unmatched style and performance.
