Capgemini surveyed consumers around the world to learn their readiness and expectations for self-driving cars.
April highlights from Frankfurt Kurnit Klein + Selz’s Advertising Law Blog. Topics include cannabis marketing, SAG-AFTRA contract, using competitor trademarks in hashtags, and much more.
Zenith explores the global automotive industry in this executive summary. Read on to learn about current marketing challenges, global ad spending growth from 2017-2020, and advertising by channel. Zenith also reveals five trends shaping the industry and what they mean for marketers.
NADA’s annual financial profile of new-car dealerships features state data, profit by department, ad expenditures, and consumer insights.
Zenith has released its Q4 2018 issue of Global Intelligence with data and insights on the global advertising market. Topics include global ad spend growth by region and medium, spotlight on Singapore, marketing tech issues, focus on the automotive category, shoppable content, and digital channels.
With the people moving away from car ownership, Cox Automotive looks at ride hailing, car sharing, and vehicle subscription services. Brand usage and penetration are highlighted.
Automotive News ranks the largest U.S. auto dealership groups by unit sales of new vehicles in this annual list. Click here for the full list.
Ipsos explores all aspects of the affluent market, including confidence in the economy, media habits, financial goals, and travel behaviors.
Viant outlines the best ways brands can connect with African American Millennals and lists their preferred brands in a variety of categories.
Find out the most popular car colors by state and body car type.
Brand Finance determines the 500 most valuable and strongest brands in the world. Rankings by industry and country are available.
Absolunet and inRiver provide an ecommerce guide automotive aftermarket merchants can use to target digital consumers.