Mintel reveals that UK BPC brands should show a balance of luxury and functionality to appeal to today’s customer. The importance of positive values and a commitment to natural health can also improve your reach.
Annual quench report has been serving up the future of food & beverage since 2009 HARRISBURG, Pa. — In its 11th annual food and beverage trends report, food and beverage marketing agency quench outlines five important trends that are shaping the future of the food and beverage industry, including “Disaster Farming,” “Hypercustomization” and “Restaurants Without […]
Check out Ipsos’ annual ranking of the top Super Bowl ads, with deep dives into the top three.
Awario conducted a social media listening study on beer brands in the U.S. to learn how a beer brand’s popularity online correlates with its market share.
PITTSBURGH, PA January 6, 2019 – McCain Foods, the world’s largest manufacturer of frozen potato products, has named Smith Brothers Agency its agency of record for its food service business following a competitive review managed by JLB+ Partners. The assignment is for McCain’s full service integrated communications. It includes strategic planning, creative, production, media, analytics, […]
Kline & Company predicts the trends that will shape the beauty industry in 2020.
Learn people’s motivations for cooking at home, sources of inspiration, and more in this Mintel infographic.
Rover.com surveys pet owners on their shopping and spending habits for their pets during the holidays.
Mintel examines the grocery shopping behaviors and preferences of African American, Hispanic, and Millennial consumers.
As consumption of alcoholic beverages is dropping in Brazil, Mintel provides strategies for brands to reach consumers in the market. Learn tips about appealing to Gen Zers, women aged 18-24, and at-home drinkers, plus how adding natural ingredients in production can boost sales.
AARP examines women’s attitudes about beauty, aging, and how they’re represented in media and advertising.
Learn about the buying habits of luxury consumers in this infographic series from Mintel.