Brand Overview: Beauty and Personal Care in the UK |

Mintel reveals that UK BPC brands should show a balance of luxury and functionality to appeal to today’s customer. The importance of positive values and a commitment to natural health can also improve your reach.

Five Important Trends Impacting the Food and Beverage Industry Outlined in quench 2020 Food & Beverage Trends Report

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Annual quench report has been serving up the future of food & beverage since 2009 HARRISBURG, Pa. — In its 11th annual food and beverage trends report, food and beverage marketing agency quench outlines five important trends that are shaping the future of the food and beverage industry, including “Disaster Farming,” “Hypercustomization” and “Restaurants Without […]

The Most Engaging Ads of Super Bowl LIV |

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Check out Ipsos’ annual ranking of the top Super Bowl ads, with deep dives into the top three.

Beer Brand in the USA: A Social Media Study |

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Awario conducted a social media listening study on beer brands in the U.S. to learn how a beer brand’s popularity online correlates with its market share. 

McCain Food Service Awards Account to Smith Brothers Agency

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PITTSBURGH, PA January 6, 2019 – McCain Foods, the world’s largest manufacturer of frozen potato products, has named Smith Brothers Agency its agency of record for its food service business following a competitive review managed by JLB+ Partners. The assignment is for McCain’s full service integrated communications. It includes strategic planning, creative, production, media, analytics, […]

What’s Next in Beauty: A Look into 2020 and Beyond |

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Kline & Company predicts the trends that will shape the beauty industry in 2020.

Cooking Enthusiasts |

Learn people’s motivations for cooking at home, sources of inspiration, and more in this Mintel infographic. 

The Pet Effect | 2019 Holiday Shopping Report

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Rover.com surveys pet owners on their shopping and spending habits for their pets during the holidays.

Food and Drink Shopper |

Mintel examines the grocery shopping behaviors and preferences of  African American, Hispanic, and Millennial consumers. 

Alcoholic Drinks Consumption Habits in Brazil |

As consumption of alcoholic beverages is dropping in Brazil, Mintel provides strategies for brands to reach consumers in the market. Learn tips about appealing to Gen Zers, women aged 18-24, and at-home drinkers, plus how adding natural ingredients in production can boost sales.

Mirror/Mirror: Women’s Reflections on Beauty, Age, and Media |

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AARP examines women’s attitudes about beauty, aging, and how they’re represented in media and advertising.

The Luxury Consumer |

Learn about the buying habits of luxury consumers in this infographic series from Mintel.