4A’s Research surveyed 1000 consumers to understand how consumers feel about brand communication during the pandemic and learn how COVID-19 is changing people’s daily routines.
Brand Finance determines the 500 most valuable and strongest brands in the world. Rankings by industry and country are available.
IRi provides an overview on what’s happening across key markets and implications and guidance for CPG manufacturers and retailers to support consumers during the crisis.
The National Confectioners Association (NCA) provides a comprehensive look at the confectionary industry, specifically chocolate, candy, gum, and mints.
Mintel reveals that UK BPC brands should show a balance of luxury and functionality to appeal to today’s customer. The importance of positive values and a commitment to natural health can also improve your reach.
Annual quench report has been serving up the future of food & beverage since 2009 HARRISBURG, Pa. — In its 11th annual food and beverage trends report, food and beverage marketing agency quench outlines five important trends that are shaping the future of the food and beverage industry, including “Disaster Farming,” “Hypercustomization” and “Restaurants Without […]
Check out Ipsos’ annual ranking of the top Super Bowl ads, with deep dives into the top three.
Awario conducted a social media listening study on beer brands in the U.S. to learn how a beer brand’s popularity online correlates with its market share.
PITTSBURGH, PA January 6, 2019 – McCain Foods, the world’s largest manufacturer of frozen potato products, has named Smith Brothers Agency its agency of record for its food service business following a competitive review managed by JLB+ Partners. The assignment is for McCain’s full service integrated communications. It includes strategic planning, creative, production, media, analytics, […]
Kline & Company predicts the trends that will shape the beauty industry in 2020.
Learn people’s motivations for cooking at home, sources of inspiration, and more in this Mintel infographic.
Rover.com surveys pet owners on their shopping and spending habits for their pets during the holidays.