Internet Trends 2019

Research Services

Mary Meeker’s annual report on key global Internet trends. Topics range from online advertising to using data to improve customer satisfaction and accessibility to the rise of the on-demand and remote workforce. Not to be missed!

Global Oncology Trend Report

Research Services

IQVIA reports oncology treatment trends in the U.S. and abroad.

Health and Fitness Clubs

Mintel provides insights into gym users and what they look for in a health and fitness club.

Healthcare Communication Agencies

Research Services

Med Ad News profiles advertising agencies with a significant or growing portion of their business in the U.S. healthcare field.

2019 Canadians’ Perspectives on Health & Wellness

Research Services

Pearl Strategy surveyed 1,000 Canadians to understand their health and wellness behaviors. This three-part blog series reveals findings from the study and opportunities for marketers to tap into the market.

Manny Awards

Research Services

Med Ad News announces the winners of the 2019 Manny Awards, celebrating the best in the healthcare communications industry.

Value of OTC Medicines to the U.S. Healthcare System

4A's Member

IRI Worldwide conducted a study of the OTC market and shares its findings on the size of the industry, average expenditures, and cost savings to the U.S.  healthcare system. Contribution of savings by nine categories and by medical devices is also provided.

Insights from 4A’s Research | Riding the CBD High

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CBD is everywhere! Learn about CBD consumer segments, advertising regulations, and best practices in marketing CBD product in this article by Stacie Calabrese, Manager, 4A’s Research.

Almost 4 Million Americans are CBD Users; Segment has a Health-focused View of Cannabis

Research Services

Research from MRI-Simmons shows that people who buy CBD products can be very different from other consumers of cannabis products. 

Today’s Consumers Reveal the Future of Healthcare

Research Services

Accenture examines patient satisfaction and attitudes towards traditional and non-traditional health care delivery models.

How Are Patient Influencers Changing the Pharma Marketing Landscape?

Research Services

Wego Health examines how patient influencers affect patient behaviors and decision-making.

Top 100 Hospitals

Research Services

Watson Health releases its annual study identifying the top 100 U.S. hospitals with the best facility-wide performance.