Mary Meeker’s annual report on key global Internet trends. Topics range from online advertising to using data to improve customer satisfaction and accessibility to the rise of the on-demand and remote workforce. Not to be missed!
IQVIA reports oncology treatment trends in the U.S. and abroad.
Mintel provides insights into gym users and what they look for in a health and fitness club.
Med Ad News profiles advertising agencies with a significant or growing portion of their business in the U.S. healthcare field.
Pearl Strategy surveyed 1,000 Canadians to understand their health and wellness behaviors. This three-part blog series reveals findings from the study and opportunities for marketers to tap into the market.
Med Ad News announces the winners of the 2019 Manny Awards, celebrating the best in the healthcare communications industry.
IRI Worldwide conducted a study of the OTC market and shares its findings on the size of the industry, average expenditures, and cost savings to the U.S. healthcare system. Contribution of savings by nine categories and by medical devices is also provided.
CBD is everywhere! Learn about CBD consumer segments, advertising regulations, and best practices in marketing CBD product in this article by Stacie Calabrese, Manager, 4A’s Research.
Research from MRI-Simmons shows that people who buy CBD products can be very different from other consumers of cannabis products.
Accenture examines patient satisfaction and attitudes towards traditional and non-traditional health care delivery models.
Wego Health examines how patient influencers affect patient behaviors and decision-making.
Watson Health releases its annual study identifying the top 100 U.S. hospitals with the best facility-wide performance.