Healthcare Advertising Expenditure Forecasts: Press Release |

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Check out these key findings from Zenith’s report on healthcare ad expenditures around the world. Zenith projects global ad spend by healthcare brands will grow 3.6% in 2019 to reach $36 billion.

Global Intelligence: Data & Insights for the New Age of Communication Q3 2019 |

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Zenith has released its Q3 2019 issue of Global Intelligence with data and insights on global ad spending, marketing tech, the healthcare category, and digital channels.

Modern Marketing: Pharma’s Data-Powered AI Revolution

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Learn how you can benefit from artificial intelligence (AI), explore what AI is, how it works, and why it’s become essential to your job role in this report from Intouch Solutions and the Digital Health Coalition. 

Marketing to Millennials |

Mintel examines Millennials’ top stressors, attitudes towards employment and success, financial concerns and challenges, insights into brand loyalty, and more. Insights into African American and Hispanic Millennials are featured.

Medical Cost Trend: Behind the Numbers 2020 |

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PwC’s Health Research Institute looks at the increase in medical costs to treat patients from one year to the next.

Cannes Pharma Lions Winners 2019 |

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Check out the winners and shortlists of the Cannes Pharma Lions awards.

Internet Trends 2019

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Mary Meeker’s annual report on key global Internet trends. Topics range from online advertising to using data to improve customer satisfaction and accessibility to the rise of the on-demand and remote workforce. Not to be missed!

Global Oncology Trend Report

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IQVIA reports oncology treatment trends in the U.S. and abroad.

Health and Fitness Clubs |

Mintel provides insights into gym users and what they look for in a health and fitness club.

Healthcare Communication Agencies |

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Med Ad News profiles advertising agencies with a significant or growing portion of their business in the U.S. healthcare field.

2019 Canadians’ Perspectives on Health & Wellness |

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Pearl Strategy surveyed 1,000 Canadians to understand their health and wellness behaviors. This three-part blog series reveals findings from the study and opportunities for marketers to tap into the market.

Manny Awards |

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Med Ad News announces the winners of the 2019 Manny Awards, celebrating the best in the healthcare communications industry.