This insights piece from Facebook IQ focuses on Christmas shopping in the UK and includes advice for marketers.
Euromonitor identifies ten global consumer types by going beyond standard demographics and examining their personal attitudes and traits such as media consumption, buying behaviors, individual aspirations, marketing influences by channel, and more.
GfK’s newest report, in partnership with the National Retail Federation (NRF), finds that self, stress, and sharing are driving consumers’ desire for personalization.
The National Retail Federation (NRF) is a great resource for insights into the back-to-school and back-to-college shopping season.
TVSquared examines direct-to-consumer brand advertising to see what’s working, what’t not, and best practices to make more effective TV ads.
Community Marketing & Insights examines attitudes, behaviors, and demographic profile of the LGBTQ community in both America and Canada.
Deloitte examines intended budgets for the back-to-school and college season, top products, spending breakdown by category, preferred shopping channels, and more.
Mintel explores the Gen Z market in Brazil with insights on social media, apparel buying, desire for new experiences, and customizable products.
Check out this Mintel infographic series to gain insights into grocery shopping habits of various consumer segments and ways to make your grocery client a leader.
Mary Meeker’s annual report on key global Internet trends. Topics range from online advertising to using data to improve customer satisfaction and accessibility to the rise of the on-demand and remote workforce. Not to be missed!
Mintel provides insights into Gen Z’s mindset, shopping behaviors, and beauty routines in this infographic series.
This report from Shopify identifies trends in the retail industry and consumer shopping around the world. It includes shopper segmentation types, brand loyalty, seasonal shopping, online purchasing habits, popular times of day for shopping, merchants’ marketing strategies and revenue streams, and top selling products by country.