COVID-19: Impact on CPG and Retail

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IRi provides an overview on what’s happening across key markets and implications and guidance for CPG manufacturers and retailers to support consumers during the crisis.

Marketing in the New Normal: Critical Data You Need Now

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Resonate tracks the impact of the coronavirus pandemic on consumers. In addition to retail, travel, media and more, this report includes a section dedicated to the consumer climate regarding news, social issues and politics.

2020 Back-to-School Survey: Learning to Grown Amidst Uncertainity

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Deloitte examines how COVID-19 will affect the back-to-school and back-to-college shopping season.

LGBTQ Community Survey

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Community Marketing & Insights provides attitudes, behaviors, and demographic profile of the LGBTQ community in its annual survey.

How Marketers Can Win with Gen Z and Millennials Post-COVID-19

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BCG and Snapchat surveyed Gen Z and Millennial consumers from around the world to learn how their behaviors and spending are changing during the coronavirus pandemic and which of these changes are likely to stick.

Consumer Attitudes Toward Advertising During COVID-19

4A’s Research partnered with Instapanel to survey consumers across the U.S. to learn their thoughts on advertising during the coronavirus pandemic.

COVID-19 Media Insights from Camelot

We’ve all been inundated with a seemingly endless array of information about the coronavirus, which has had a profound impact on all aspects of our lives – including media consumption.  The team at Camelot Strategic Marketing & Media has pulled together many of the more relevant articles and analyses from our media and research partners […]

Consumer Awareness of Brands Doing Good During COVID-19

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In our newest survey, 4A’s Research learns what brand relief efforts and actions are making an impact on consumers.

Coronavirus Impacts Buying Behaviors and Provides Opportunities for Brands

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4A’s Research surveyed 1000 consumers using to understand how purchasing habits are evolving as consumers become more accustomed to staying at home. We also wanted to gauge the level of importance consumers are placing on staying home and social distancing during COVID-19. 

Taking Stock with Teens |

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Piper Sandler releases its semi-annual report featuring teen shopping behaviors, spending patterns, and favorite brands in a variety of industries.

BrandSpark Most Trusted Awards |

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See how Canadian and American consumers rank the most trusted CPG brands in BrandSpark’s annual ranking.

Consumer Sentiment Towards Brands During COVID-19

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4A’s Research surveyed 1000 consumers to understand how consumers feel about brand communication during the pandemic and learn how COVID-19 is changing people’s daily routines.