Mower study measures Americans’ appetite for travel post-COVID-19 NEW YORK – May 13, 2020 – More than one in four U.S. adults say travel is among the activities they are excited to return to when experts sound the all clear on COVID-19 restrictions. But will they be ready to go on Day One? A survey […]
UpliftArkansas.com hub for resources for Arkansans amidst COVID-19 pandemic LITTLE ROCK, Ark. (April 20, 2020) – Mangan Holcomb Partners/Team SI (MHP/SI) and the Little Rock Convention and Visitors Bureau (LRCVB) announce a new partnership with mental health practices across Arkansas, led by Chenal Family Therapy PLC. UpliftArkansas.com will now host a directory of mental […]
The Martin Agency, a 4A’s member agency based in Richmond, Va., has introduced the tagline “We’ll be waiting for you” in a new campaign for Virginia Tourism Corp. responding to the coronavirus crisis. Martin established its creative as a “reverse postcard” that features sites and attractions visitors can enjoy after the coronavirus crisis eases and […]
Brand Finance determines the 500 most valuable and strongest brands in the world. Rankings by industry and country are available.
The coronavirus, or COVID-19, is disrupting day-to-day business. 4A’s Research wanted to learn what is being done around the country and in different industries to communicate coronavirus procedures to employees.
AARP examines Baby Boomer travel habits, planning behaviors, and vacation trends for 2020.
Mintel examines the travel planning process and suggests how online travel agents can make it better.
In this infographic from Mintel, learn about the current Canadian traveler and how brands can reach them.
Think with Google shares what inspires people across the globe to travel, reasons why they booked a trip or why not, and how travelers continue their research following booking.
Sojern has published the second edition of its global report on travel advertising. Learn about travel ad spending, budget planning, challenges, importance of data and always-on campaigns, and what to look out for in the future.
In this infographic series, Mintel examines travel planning habits of American and Canadian families.
Learn about the buying habits of luxury consumers in this infographic series from Mintel.