Long-Haul vs. Short-Haul Holidays in the UK |

Mintel shares with us their knowledge on travel trends in the UK with insights into long-haul vs. short-haul booking intentions, appeal of visiting multiple places in one holiday, eco-friendly accommodations, and important factors that contribute to trip purchases.

2019 Holiday Outlook |

Research Services

PwC reveals the shopping habits of holiday shoppers. This year’s report breaks out shopping habits and holiday trends by consumer segments, including Millennials, Gen Z, pet owners, and telecommuters.

Holiday Shopping Survey 2019 |

Research Services

Accenture examines the shopping habits of holiday shoppers.

Small Town Takes Home U.S. Travel Destiny Award

4A's Member

National Award recognizes Bardstown, Ky., for its local and regional marketing efforts   LOUSVILLE, Ky. (August 21, 2019­) — Last night, Bardstown/Nelson County Tourist & Convention Commission took home a national Destiny Award from the U.S. Travel Association at its annual ESTO conference, winning the award for its new “Bourbon comes from Bardstown” campaign.   […]

Hotels |

Learn about trends affecting the hotel industry, including the rise of hotel alternatives like homeshares, from Mintel.

Hotel Chain Development Pipelines in Africa |

Research Services

W Hospitality Group shares its annual report on the growth of the hotel industry in Africa. This year, 43 international and regional contributors reported on the pipeline activity of 401 hotels in 54 countries located in North Africa, sub-Saharan Africa, and the Indian Ocean islands.

Hotels Outlook: 2019–2023 – Future Resilience |

Research Services

PwC provides an overview of the hotel industry in South Africa, Nigeria, Mauritius, Kenya, and Tanzania. See how the industry fared in 2018 and understand its growth potential through 2023.

Direct-to-Consumer Brands: TV Performance Benchmarks

Research Services

TVSquared examines direct-to-consumer brand advertising to see what’s working, what’t not, and best practices to make more effective TV ads.

Travel + Leisure and Markstein Launch Crisis Communications for Tourism Recovery Program

4A's Member

Partnership Helps Tourist Destinations Prepare for Potential Crisis Situations   NEW YORK and BIRMINGHAM, Ala. – June 4, 2019 – Travel + Leisure, the leading tourism-focused media brand, and Markstein, an integrated communications agency, today announced a partnership to launch the Travel + Leisure Crisis Communications for Tourism Recovery initiative. The initiative specifically is designed […]

TOURISM Santa Fe names Vladimir Jones new advertising AOR

4A's Member

May 28, 2019 – TOURISM Santa Fe selected Vladimir Jones (VJ) as its new advertising and marketing agency of record, concluding a national search. “Many of us already knew and loved Santa Fe. Now we’re all in,” said Meredith Vaughan, CEO of VJ. “We really believe in this brand, and we’re eager to share it […]

The Experiential Traveler in Canada |

Mintel shares insights on the experiential traveler in Canada. Brands are more likely to succeed if they adapt to the travelers’ needs and include engaging experiences across accommodations, dining, and activities.

What Travel Marketers Should Know About People Searching for Experiences |

Third Party Content

Think with Google partnered with Greenberg Inc. to better understand the tours and activities traveler in the U.S., U.K., France, and Germany. Find out how travelers search for experiences, differences between planners vs. in-destination bookers, and the growth of travelers searching for activities near home.