24 Big Ideas That Will Change Our World in 2021

4A's Partnerships

LinkedIn predicts the top 24 trends on topics including technologies, entertainment, education, and the workplace.

How to Find New Loyalists in Tourism Recovery

4A's Member

Vladimir Jones finds destinations and attractions can look at their known loyalist consumer segment to mine behavioral insight an targeting clarification to capture future consumers with tools already on hand!  

Reviving Momentum in Travel and Tourism

4A's Member

Vladimir Jones’ new article series provides tips for travel and tourism marketers to boost their brands and positively impact bottom lines when traveler confidence returns.

2020 Holiday Retail Survey

Research Services

Spending, travel, in-store shopping, and timing are changing drastically during this year’s holiday shopping season, according to Deloitte’s annual holiday report. Read more to learn other holiday shopping behaviors that are shifting this year.

Hope for the Holidays

4A's Member

Vladimir Jones highlights six advertising trends that will shape the 2020 holiday season. 

2020 Holiday Outlook

Research Services

PwC looks at the shopping habits of holiday shoppers, including planned spending in light of COVID and economic crises, preference of curbside pickup, and holiday travel trends.

COVID-19 Impacts Travel During Winter Breaks

Research Services

4A’s Research asked 1,000 consumers the how, when, and where of their winter travel plans during COVID-19.

Marketing in the New Normal: Critical Data You Need Now

Research Services

Resonate tracks the impact of the coronavirus pandemic on consumers. In addition to retail, travel, media and more, this report includes a section dedicated to the consumer climate regarding news, social issues and politics.

Theme Index and Museum Index: Global Attractions Attendance Report

Research Services

The Themed Entertainment Association (TEA) ranks the world’s top theme/amusement parks, museums, and water parks by attendance and highlights industry trends.

Travel Holidays in the UK |

Mintel examines the impact COVID-19 has on travel on British travelers. Booking habits are included.

Marketing to Chinese Consumers |

Mintel highlights behaviors, trends, and best ways to market to Chinese consumers in this infographic series.

Will they hit the road on Day One?

4A's Member

Mower study measures Americans’ appetite for travel post-COVID-19 NEW YORK – May 13, 2020 – More than one in four U.S. adults say travel is among the activities they are excited to return to when experts sound the all clear on COVID-19 restrictions. But will they be ready to go on Day One?  A survey […]