Will they hit the road on Day One?

4A's Member

Mower study measures Americans’ appetite for travel post-COVID-19 NEW YORK – May 13, 2020 – More than one in four U.S. adults say travel is among the activities they are excited to return to when experts sound the all clear on COVID-19 restrictions. But will they be ready to go on Day One?  A survey […]

Arkansas Mental Health Professionals Offering Pro Bono Services to Front-line Personnel

4A's Member

UpliftArkansas.com hub for resources for Arkansans amidst COVID-19 pandemic   LITTLE ROCK, Ark. (April 20, 2020) – Mangan Holcomb Partners/Team SI (MHP/SI) and the Little Rock Convention and Visitors Bureau (LRCVB) announce a new partnership with mental health practices across Arkansas, led by Chenal Family Therapy PLC. UpliftArkansas.com will now host a directory of mental […]

Muse by Clio: How the Martin Agency Pivoted for Its Tourism Client

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The Martin Agency, a 4A’s member agency based in Richmond, Va., has introduced the tagline “We’ll be waiting for you” in a new campaign for Virginia Tourism Corp. responding to the coronavirus crisis. Martin established its creative as a “reverse postcard” that features sites and attractions visitors can enjoy after the coronavirus crisis eases and […]

Global 500 2020 |

Research Services

Brand Finance determines the 500 most valuable and strongest brands in the world. Rankings by industry and country are available.

Business As Usual No More | Coronavirus Impact on Business Operations

Research Services

The coronavirus, or COVID-19, is disrupting day-to-day business. 4A’s Research wanted to learn what is being done around the country and in different industries to communicate coronavirus procedures to employees.

2020 Baby Boomer Travel Trends |

Research Services

AARP examines Baby Boomer travel habits, planning behaviors, and vacation trends for 2020.

Travel Booking |

Mintel examines the travel planning process and suggests how online travel agents can make it better.

Innovations in Travel in Canada |

In this infographic from Mintel, learn about the current Canadian traveler and how brands can reach them.

Travel Insights: How People Plan a Trip from Beginning to End |

Third Party Content

Think with Google shares what inspires people across the globe to travel, reasons why they booked a trip or why not, and how travelers continue their research following booking.

State of the Industry: The 2020 Report on Travel Advertising |

Research Services

Sojern has published the second edition of its global report on travel advertising. Learn about travel ad spending, budget planning, challenges, importance of data and always-on campaigns, and what to look out for in the future.

Family Vacations |

In this infographic series, Mintel examines travel planning habits of American and Canadian families.

The Luxury Consumer |

Learn about the buying habits of luxury consumers in this infographic series from Mintel.