Inside the Campaign: Deutsch’s “Belluminati” for Taco Bell

In the series Inside the Campaign, the 4A’s features creative work from its member agencies. Here, Deutsch shows its recent work for Taco Bell.

Campaign: “Belluminati”

Agency: Deutsch

Client: Taco Bell

Program Background: To showcase just how delicious their $1 Value Menu is, Taco Bell finds a strategic connection between the dollar bill and the Illuminati, calling this Belluminati. The brand is the only QSR to innovate at $1.