Inside the Campaign: Deutsch’s DraftKings and “Barkley Knows Bets”

DraftKings is bringing back last year’s iconic character, Dr. AftKings, who diagnoses fans that are suffering from a range of new sports-related disorders. The cure? DraftKings Sportsbook. One of his patients is Charles Barkley who appears in two of the spots as well as “Barkley Knows Bets,” a series of digital films that helps teach U.S. sports fans about the ins and outs of betting. Together, Dr. Aftkings and Charles Barkley use a lighthearted, comedic approach to educate fans about the various benefits of DraftKings Sportsbook. Created in collaboration with Deutsch, the campaign launched on Monday, August 13th.