Kasper Will Lead Client Services for Several of iProspect’s Key Clients
BOSTON – OCTOBER 17, 2018 – iProspect, a leading global digital performance agency, announced today the appointment of Adam Kasper as Executive Vice President, Managing Director. Effective immediately, Adam will report directly to Jeremy Cornfeldt, President, iProspect US.
“It’s been an exciting year for iProspect as we continue to grow and evolve our leadership team,” said Cornfeldt. “Adam’s background and expertise in digital and cross-channel media makes him an exceptional fit for our clients and teams on the ground. With him on board, we can continue to evolve our focus on innovation within media and performance.”
Kasper, who works out of iProspect’s Boston, Massachusetts office, is responsible for creating innovative solutions across digital performance and the consumer journey. Together with his teams throughout the US, he will help evolve iProspect’s offering and push the boundaries on the capabilities we are able to offer to our clients. Kasper will be working across a number of iProspect’s long list of impressive brands.
Kasper has spent more than two decades building his skillset in both the agency and brand marketer side. He spent 11 years at Havas Media, where he built and led the agency’s media division. During his time there, Kasper served as Chief Media Officer and was responsible for developing and managing multiple divisions of the agency and leading successful new business efforts for global, national and local clients. Kasper has also served as SVP, Executive Media Director at Genuine Inc. and Vice President of Marketing at Bob’s Discount Furniture, where he evolved the brand, advanced digital capabilities and built out a data-driven customer insights practice.
“iProspect ‘s outstanding capabilities in performance marketing and media have positioned the agency as a destination for marketers looking to grow and evolve the impact of digital on their brand’s business success. It’s incredibly exciting to be a part of this continued growth and evolution,” said Kasper. “The talented team and long list of top-tier clients make iProspect a best-in-class agency and I am thrilled to jump right in.”
Kasper joins iProspect’s leadership team, which has expanded with several notable new hires. Earlier this year, the agency named Joel Grossman Chief Technology Officer, and Belle Lenz Chief Marketing Officer, increasing the agency’s ability to grow within the marketplace and offer unsurpassed performance solutions to clients.
iProspect is the first truly global digital marketing agency, with 4,200+ employees in 91 offices across 55 countries. A trusted partner with an in-depth understanding of consumer behavior, iProspect reshapes brand strategies to meet the fast-paced demands of the convergent world with a focus on exceeding the client’s business objectives.
Our global reach, in-depth knowledge of diverse local markets, and expertise produce award-winning, performance-based marketing strategies for leading brands such as General Motors, Hilton, Procter & Gamble, Microsoft, and many others. In 2017, iProspect was named a leader in Forrester Research Inc.’s “The Forrester Wave” Report for search marketing agencies. iProspect has also been listed as the “Best Agency for Performance Marketing” by iMedia three years in a row, MediaPost’s 2015 Search Agency of the Year and iMedia’s Best Agency for Search.