Community Marketing & Insights (CMI) annual report provides a comprehensive view of the LGBTQ community.
Key findings include:
- Appropriate and popular terms to describe the community
- Importance and impact of advertising
- Impact of outreach to the LGBTQ community
- Brand recall for brands that authentically support the LGBTQ community
- Feeling of loss over cancelled Pride events
- Financial confidence and use of products and services
- Political beliefs and priorities
- Media habits
- Purchasing behaviors for a variety of industries, like entertainment, electronics, and beauty products.
The survey features breakouts by generation, ethnicity, and gender expansive.