LGBTQ Community Survey

Community Marketing & Insights (CMI) annual report provides a comprehensive view of the LGBTQ community.

Key findings include:

  • Appropriate and popular terms to describe the community
  • Importance and impact of advertising
  • Impact of outreach to the LGBTQ community
  • Brand recall for brands that authentically support the LGBTQ community
  • Feeling of loss over cancelled Pride events
  • Financial confidence and use of products and services
  • Political beliefs and priorities
  • Media habits
  • Purchasing behaviors for a variety of industries, like entertainment, electronics, and beauty products.

The survey features breakouts by generation, ethnicity, and gender expansive.

To read the CMI’s full report on the 2020 LGBTQ Community Survey, send a request to [email protected].