This report, created by Havas Media and shared with the 4A’s community, estimates media inflation rates for the second half of 2017 and first half of 2018.
The following trends are based on a broad, balanced view of the marketplace, defining the general trajectory of media inflation by channel. Data and information have been collected across multiple systems and teams, evaluating elements of supply, demand and the business forces driving change in the marketplace. Please note that industry and client specific trends can vary based on any number of variables impacting the buy, including the mix of premium placement, direct response, upfront, scatter, programmatic, integrated, etc. These inflation trends include forecasts, projections and other predictive statements that represent assumptions and expectations in light of the most currently available information. In this way, these media inflation estimates are subject to change.
Download Media Inflation Outlook 2017-2018 FINAL 4As