4A’s Releases Report on Adapting Your Business to Change for Today and Tomorrow
In today’s “quantum age of marketing,” the advances of technology are rapidly evolving, impacting every area of our lives at a rate never before seen in human history.
From the way we shop to the businesses we create, scientific advances are rapidly affecting every industry in the world, disrupting competitive categories and displacing long-standing business constructs. Our world is changing at an ever-accelerating pace and, as we know, the marketing industry is feeling the seismic effects.
The Quantum Age of Marketing is the 4A’s comprehensive study of marketing’s constantly changing business environment, offering guidance on how to help your agency take the quantum leap.
The study explores numerous aspects of the quantum age of marketing, including:
- The Growth Challenge: The Impact of Short-Termism
- The New Ecosystem: The Velocity of Change
- Forces of Change: The Marketplace Dynamics
- The Quantum Leap: Steps to Making the Impossible Possible
The 4A’s The Quantum Age of Marketing study is a provocative appraisal of the forces shaping marketing today and a powerful guide to help prepare agencies and marketers for the future.
The 4A’s research included interviews with executives from American Express, GE, Intuit, Google and Deloitte, as well as agencies such as GroupM, Ogilvy, and R/GA. We analyzed reports from the Harvard Business Review, London Business School, Wharton and the World Economic Forum, McKinsey, Accenture, Forrester, trade associations, and the press.