Media Matters | The Business Elite Executive Summary

Our newest Media Matters is the executive summary of Ipsos MediaCT’s Business Elite Study.

BE:USA is one of a series of surveys which have been running successfully in Europe and Asia for more than 35 years and also more recently in Japan, Australia and the Middle East.

While the Business Elite represent a small percentage (0.2%) of the general population, they are influential. Being the most senior executives in the world’s largest companies, they adapt to the economic ebb and flow in both their personal and business lives. They thus represent the key to profitability for many industries.

The 4A’s thanks James Torr of Ipsos MediaCT for coordinating this project with us.

View Media Matters | Business Elite Study.