As More States Legalize Marijuana, Advertising and Marketing Regulations Come Into Focus

This report was originally published by Davis & Gilbert.

 

Below is a Davis & Gilbert Advertising, Marketing & Promotions Alert written by Gary Kibel, Joseph Lewczak, and Truan Savage discussing the latest rules California has set in regulating the advertising, promotion, and marketing of recreational marijuana, and how these rules could impact other states.

The advertising opportunities in this evolving industry are hard to ignore. However, with more opportunities comes more confusion, as state advertising regulations differ and the conflicts with the federal government become increasingly complicated. All participants in the industry, including media providers, marijuana brands, agencies, and ad tech companies, need to analyze and evaluate their position and activities in the marketplace and those in California specifically need to comply with the new set of rules.

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