MPF 2019 How Clients Approach Marketing Org Structure and External Agency Resources
Casey Burnett | Managing Partner, The Burnett Collective Download presentation deck 1. What’s changing client-agency relationships, and why it’s not the worst time to be an agency: Evolution of CMO role: Increasing demands on time: CMOs spend only 33% of their time thinking about agency-related activities. The top three challenges facing CMOs over […]
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