New Product Pacesetters

IRI examines the top new CPG product launches of 2019 and provides insights into the factors that led to their success.

The top performers and rising stars in food & beverage, non-food, and convenience stores sectors are ranked.

Two interesting findings in this year’s report:

  • Products considered healthier for people and the environment continue to capture consumer interest, even if they carry higher price points
  • Small companies represented 53% of New Product Pacesetters.

 

As part of the 4A’s Accelerate Access Program, IRI is offering three promotions for 4A’s members.