Industry News

VML launched its first work for bet365 global leader in online sports betting, since being named agency of record in US and Canada. Just in time for March Madness, “Winning is Everything.” aimed at passionate and knowledgeable sports and casino fans.

Orange 142, LLC (“Orange 142”), a division of Direct Digital Holdings (Nasdaq: DRCT), today released new analysis from its Social Media Council examining how travel content performs within TikTok’s search-driven discovery environment.

&Barr announces it has been selected by First Internet Bank as its media agency of record, where it will lead integrated media strategy and execution to support the bank’s national growth objectives.

Resonate Cortex is an agentic marketing platform that delivers better campaign performance through embedded predictive consumer intelligence, so marketers unlock growth, move faster, and cut waste.

Ignition+ partners with brands to simplify complex media buying, and bring greater clarity and control to enterprise media investment.

Infillion announced the acquisition of Catalina, the pioneer in deterministic purchase intelligence. For more than 40 years, Catalina has helped retailers and brands understand what people actually buy—not just what they click or view.

On the heels of October’s bold rebranding, Artists&Outlaws President/CEO Shari Day announced the independent’s first-ever senior leadership team. The seven members will harness strategy, technology, innovation and talent to advance the award-winning Nashville-based agency to its next level.

As meeting planners evaluated destinations nationwide, Visit El Paso sought to increase visibility in competitive markets and strengthen consideration among planners assessing options for future events. Orange 142 worked with the Visit El Paso team to design a targeted media strategy that delivered consistent messaging at scale.

Under the leadership of CEO Genna Franconi, 100-year-old independent agency 22squared and its sister agency, Trade School, has introduced a new name for its parent company: Chalkboard Ventures.

The Destinations International Social Impact Committee brings together industry leaders focused on advancing outcomes-based strategies for welcoming and responsible tourism.

Brandon, a marketing agency built to make bold brands unstoppable, has named Erin Regan as its new Chief Growth Officer. In this role, Regan will lead client acquisition, identify new capability areas, and drive operational strategies to fuel the agency’s continued expansion.

&Barr announces it has been selected by Ripley’s Believe It or Not! World Entertainment as its agency of record, where it will lead with paid digital media strategy and execution.