Industry News

Consumer Cellular has launched a new national campaign starring Ted Danson and golf legend Fred Couples, aimed at helping Americans 50+ save on their wireless bills.

​BarkleyOKRP has been named agency of record (AOR) for Inspire Medical Systems, Inc. (Inspire), the leading medical technology provider of innovative obstructive sleep apnea (OSA) treatment, following a formal review process managed by consultancy Pile.

EVERSANA, a leading provider of commercial services to the life sciences industry, today announced new appointments to the company’s global agency network, EVERSANA INTOUCH, to meet growing client needs.

&Barr announces five ADDYs at the American Advertising Federation’s (AAF) District 4 American Advertising Awards, including a Gold Print for Rosen Hotels & Resorts Rosen Runway Zine.

When Marla Kaplowitz first took the helm of the American Association of Advertising Agencies (4As) in 2017, she had a clear expectation: three to five years of leadership, then a graceful exit.

LoopMe, the global leader in brand performance, announced a partnership with Cedara, the Carbon Intelligence Platform, as part of its ongoing commitment to creating a sustainable advertising ecosystem.

After eight years leading the 4As, I’ve learned that challenging times don’t break our industry—they reveal its character. A pandemic, whiplash macro‑economics and an AI revolution have applied pressure to every aspect of the agency ecosystem. The good news is that pressure can forge something stronger if we choose to respond with integrity rather than insecurity.

New guide provides essential strategies for marketers navigating the future of generative search engine optimization and zero-click customer journeys.

Chicago-based AbelsonTaylor Group, a longtime leader in healthcare advertising and marketing, has just launched a new pro bono program called UNITE to support early-stage, health-focused startups and small businesses in the Chicago area by offering customized branding, strategy, and marketing services typically reserved for major healthcare brands.

Country star Reba McEntire centers Realtor.com’s “Nearly Home” campaign, popping into a sitcom-like spot to reassure frustrated home buyers anything is possible.

TBA Worldwide (TBAWW), a fast-growing, independently owned collective of advertising agencies and specialty marketing firms, is proud to announce the appointment of Haley Brandon as its new Chief Financial Officer, effective May 1, 2025.

&Barr announces it has been selected by the International Association of Amusement Parks and Attractions (IAAPA) for creative and media services to develop a comprehensive marketing and branding strategy for their IAAPA Expo events.