Insights & Industry News

TBA Worldwide, a collective of strategically aligned, data-fueled advertising agencies and specialty marketing firms—including Brandon, a boundary-pushing creative marketing agency redefining what it means to be results-obsessed—today announced that it has acquired SaleSurf Growth.

At a time when fast food prices are up and expectations are down, Checkers & Rally’s is proving that flavor and value can still go hand in hand. Together with new agency of record, Partners + Napier, the brand is introducing “This Eats Different”—a bold creative platform that brings fresh energy and attitude to the category.

&Barr announces it has been selected by the International Association of Amusement Parks and Attractions (IAAPA) for creative and media services to develop a comprehensive marketing and branding strategy for their IAAPA Expo events.

When a handful of small brands turned to LinkedIn to search for new agencies late last year, some industry insiders dismissed it as a fad not likely to take off with large marketers. Famous last words.

South by Southwest brings nearly half a million people to the city of Austin, Texas, each spring for its sprawling series of conferences and festivals. For many marketing professionals, it’s a tentpole event on par with CES or Cannes Lions—but offering a different audience and focus.

The agency promoted Alexandra McInnis to president and hired a new ECD and group account director.

Agency executives looking for jobs might be better off prospecting at brands, where career opportunities are growing while agencies continue layoffs and restructurings.

The Association of National Advertisers is urging House Republicans to endorse a nationwide opt-out privacy standard that would override state laws, arguing that a federal law would lower costs for businesses.

With upfronts season inching closer and closer by the day, the brick wall that is full-on economic uncertainty (due to the whiplash of on/off tariffs globally) will make for a possibly messy collision of circumstances.

Ammunition, a full-funnel advertising agency, announced a strategic reorganization to usher in a bold new era of tech-driven creative innovation.