Insights & Industry News

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Independent marketing agency Broadhead has named industry veteran Tony Booth as senior vice president, creative operations. Booth brings more than 20 years of experience leading creative operations at top agencies and will play a pivotal role in aligning creative excellence with operational strategy across Broadhead’s growing national portfolio.

White Castle, the 104-year-old family-owned slider chain, has named GSD&M as its new creative and media agency of record.

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The piece highlights findings from our April 2024 consumer study, which underscores how modern audiences—especially Gen Z—expect content that reflects their values, encourages dialogue, and goes beyond product promotion.

At Cannes Lions International Festival of Creativity, Meta introduced the next era of generative AI solutions for advertisers and agencies to improve ad campaign performances and drive business growth.

FCB has appointed Emma Armstrong as global transformation officer, a newly-created role that expands her leadership beyond FCB New York to the global network.

Trozzolo Communications Group continues to expand its national reach with the acquisition of Punch PR in Milwaukee, Wisconsin. The deal between the two agencies officially closed on June 1.

In the face of rising inflation and economic uncertainty, Americans are still prioritizing travel, but with a newfound sense of financial caution and strategic timing.

Yes&, the premier, independent, fully integrated creative agency based in greater Washington, DC, with remote staff in 32 states and three countries, today announced its acquisition of Atlanta-based creative agency Hothouse. This move marks the latest milestone in Yes&’s strategic expansion and national growth strategy.