Insights & Industry News

&Barr announces it has been selected by Ripley’s Believe It or Not! World Entertainment as its agency of record, where it will lead with paid digital media strategy and execution.

Mower has been selected by Chervon, a global leader of power tools and outdoor power equipment, as Agency of Record (AOR) for creative and strategy, supporting the company’s portfolio of B2B and consumer brands including EGO, EGO Commercial, FLEX and SKIL.

​Allen & Gerritsen (A&G) has appointed Cherie Johnson as its Head of Media, the capstone hire in its two-year journey to redefine modern media in an integrated creative agency. Cherie’s arrival marks the final piece of a strategic overhaul designed to bridge the gap between human creativity and the technical precision of an AI-assisted world.

AbelsonTaylor Group, a leading independent healthcare marketing and communications agency, is pleased to announce that award-winning creative leader Tim Moore has joined the agency as Vice President, Creative Director. Moore brings more than 20 years of experience leading integrated creative work for Fortune 500 brands across health and wellness, CPG, retail, and experiential marketing.

Independent advertising agency Terri & Sandy has named Dylan Prill as its first Head of Growth, marking the latest expansion of its senior leadership team and the agency’s continued investment in top-level senior talent.

Campaign delivered measurable impact across paid search and organic social.

Infillion announced a comprehensive company relaunch, positioning itself as the industry’s first agent-native media execution platform designed to eliminate the false choice that has plagued programmatic advertising: rigid walled gardens or expensive vendor sprawl.

Brandon, the independent, full-service, integrated marketing agency, has hired David Estrada to serve as Associate Creative Director. Estrada brings 14 years of diverse experience across journalism, filmmaking, advertising, global content production, creative storytelling and leadership to his role.

Yes&, the independent fully integrated marketing agency, today announced it has acquired Symmetri Marketing Group, the Chicago-based B2B branding, marketing and digital agency. Symmetri will operate under the Yes& brand name.

Performance Marketing World spoke with industry experts — including our own Calvin Scharffs — about OpenAI’s plan to introduce ads into ChatGPT. Calvin explains why transparent, value‑driven ad placements could create a new moment of intent for marketers.