Insights & Industry News

Nielsen and XR Extreme Reach are teaming up to make measurement a bigger part of advertising delivery and activation. With Nielsen ONE now integrated directly into XR’s Ad Delivery Platform, marketers can select Nielsen as their measurement provider and have Nielsen tags automatically applied at campaign launch.

Laughlin Constable helps True Value reintroduce itself to a new generation of DIY customers by partnering with Nick Offerman, the “handiest man alive,” to bring renewed relevance and cultural resonance to the brand.

Mower, one of the country’s top independent and 100% employee-owned marketing, advertising and public relations agencies, has elevated nearly two dozen professionals whose leadership and commitment helped propel the agency forward through a dynamic 2025.

Shirofune, a global automated advertising management platform, today announced it has been named the winner of the “Search Product/Platform” category in the 2025 Adweek Tech Stack Awards.

“The ad market has been tough because the macroeconomic environment remains unpredictable. Next year may surprise on overall spend, but that spend will likely consolidate around social, CTV, and search — where performance is clearest,” said Maria Vilchez Lowrey, chief growth officer, Direct Digital Holdings.

The way people watch TV and the technology continues to change, even as the technology evolves that marketers rely upon to make their ad spend more efficient, better targeted and, in 2026, culturally relevant.

AbelsonTaylor Group, a leading independent healthcare marketing organization, has announced the launch of AT Studio, a dedicated production engine designed to accelerate the creation of high-quality, multi-format content with greater operational efficiency, cost effectiveness, and speed-to-market for healthcare brands.

Taboola and LG Ad Solutions have teamed up to launch a new solution that links premium Smart TV ad exposure with measurable digital conversions across the open web, giving advertisers unified cross-platform measurement and the ability to attribute site visits and conversions back to TV campaigns.

Trozzolo Communications Group, an independent Kansas City–based marketing communications agency, today announced the acquisition of Midan Marketing, the meat industry’s trusted full-service agency, to significantly strengthen its capabilities within the high-growth meat and agriculture sectors.

WPP and Sanofi have unveiled a new global reputation campaign that offers a cinematic call to unite people on the universal message to never give up pursuing their dreams, while raising awareness of Sanofi by demonstrating how it is delivering breakthrough innovations for patients in need.