Insights & Industry News

&Barr announces it has once again been selected as the full-service agency of record for the Space Coast Office of Tourism. Since 2020, &Barr has partnered with the Space Coast Office of Tourism to create compelling campaigns that showcase Florida’s Space Coast as a premier destination.

AI is reshaping how people search and find answers online. Google’s AI Overviews (AIOs) now reach 2 billion monthly users, and more searches than ever are happening through AI assistants like ChatGPT, Perplexity, and Gemini. They are becoming everyday tools for discovery, and they don’t just list links, they summarize information and cite sources.

NinjaCat has joined the 4As Partner Program to bring member agencies expert guidance in unifying data and adopting AI responsibly. Through this partnership, agencies gain access to proven strategies for scaling efficiency and delivering stronger client outcomes.

The 2026 Broadcast Calendar is now available for download. Built for media planning and media buying linear TV and radio advertising schedules, this tool helps you map out the upcoming year.

VML today unveiled its ninth annual Future Shopper report, an expansive global study revealing that, despite years of digital acceleration, many brands are still failing to deliver on the basics of customer experience.

Ammunition, one of the country’s fastest-growing agencies known for its ability to build brands that move markets, has been tapped as Agency of Record (AOR) for Plumbing Distributors, Inc. (PDI).

Through this partnership, Kyndryl will pair its Kyndryl Consult advisory services and Kyndryl Vital design and co-creation services for business and infrastructure transformation with VML Enterprise Solutions’ experience transformation expertise to enable customers to unlock bold ideas in a single partnership.

Summer ends and fall begins. But as seasons change, one thing remains constant: the importance of strategy to marketers. And fall is a time of year when strategy is very much top of mind. Effie entries are open. The 4As’ annual StratFest hits in early October.

Pixability announces pixie™️ – the first and only agentic AI solution for curating YouTube inventory.

Mower, one of the country’s top independent and 100% employee-owned marketing, advertising and public relations agencies, has achieved Women’s Business Enterprise National Council (WBENC) certification, the most widely recognized and respected national certification for women-owned businesses in the U.S.