4As News and Thought Leadership

Check out the latest thought leadership from the 4As and recent coverage of our offerings.

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Agency and Partner News

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09/26/2025

NinjaCat

NinjaCat Partners with 4As to Help Marketing Agencies Build a Trusted Data Foundation for Agentic AI

NinjaCat has joined the 4As Partner Program to bring member agencies expert guidance in unifying data and adopting AI responsibly. Through this partnership, agencies gain access to proven strategies for scaling efficiency and delivering stronger client outcomes.

09/26/2025

Bionic Advertising Systems

Broadcast Calendar 2026 – Free Downloads – Customizable

The 2026 Broadcast Calendar is now available for download. Built for media planning and media buying linear TV and radio advertising schedules, this tool helps you map out the upcoming year.

09/22/2025

VML

The Future Shopper 2025: VML Study Reveals Many Brands Are Still Failing to Deliver on Customer Experience and Search is Resurging Thanks to AI

VML today unveiled its ninth annual Future Shopper report, an expansive global study revealing that, despite years of digital acceleration, many brands are still failing to deliver on the basics of customer experience.

09/22/2025

Ammunition

Ammunition Named Agency of Record for PDI

Ammunition, one of the country’s fastest-growing agencies known for its ability to build brands that move markets, has been tapped as Agency of Record (AOR) for Plumbing Distributors, Inc. (PDI).

09/16/2025

VML

Kyndryl and VML Form Global Partnership to Unlock the Future of Customer Experience

Through this partnership, Kyndryl will pair its Kyndryl Consult advisory services and Kyndryl Vital design and co-creation services for business and infrastructure transformation with VML Enterprise Solutions’ experience transformation expertise to enable customers to unlock bold ideas in a single partnership.

09/12/2025

Hanson Dodge

Welcome to Fall: Planning Season and Strategy’s Proving Ground

Summer ends and fall begins. But as seasons change, one thing remains constant: the importance of strategy to marketers. And fall is a time of year when strategy is very much top of mind. Effie entries are open. The 4As’ annual StratFest hits in early October.

09/12/2025

Pixability

Pixability Launches pixie™️, the First Agentic Curation and Optimization Solution for YouTube

Pixability announces pixie™️ – the first and only agentic AI solution for curating YouTube inventory.

09/09/2025

Mower

Mower Earns Certification by Women’s Business Enterprise National Council

Mower, one of the country’s top independent and 100% employee-owned marketing, advertising and public relations agencies, has achieved Women’s Business Enterprise National Council (WBENC) certification, the most widely recognized and respected national certification for women-owned businesses in the U.S.

09/02/2025

dentsu

Dentsu Appoints Kyla Jeffers as First Chief Growth Officer for North America

dentsu announced the appointment of Kyla Jeffers as its first-ever Chief Growth Officer for North America.

08/29/2025

THE MAYOR

THE MAYOR Wins Gold, Southeast Agency at Ad Age Small Agency of the Year Awards

Ad Age has awarded THE MAYOR Gold for the Southeast region in its 2025 Small Agency of the Year Awards, recognizing the Nashville-based agency for standout creative work, strong business growth, and a collaborative leadership model that’s shaking up traditional agency structures.

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