Insights & Industry News

The 4As named Justin Thomas-Copeland its new CEO, effective immediately. He succeeds Marla Kaplowitz, who will leave the organization on May 30 and guide the transition until that time.

The Nebraska Corn Board (NCB) and Strategic America (SA) — an integrated marketing and public relations firm based in West Des Moines, Iowa — won a National Agri-Marketing Association (NAMA) first-place award for Best Consumer-focused PR campaign on April 9, 2025.

LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, has released research in partnership with Assembly, a leading global omnichannel media agency, revealing that TV was still the single biggest channel for receiving political ads during the 2024 presidential election, with 41% of Americans citing it as where they saw the most.

Today’s guest is a true agency advocate – Marla Kaplowitz, Chief Executive Officer of the 4A’s. As her 8-year tenure draws to a close, Marla speaks up for the pressures that agencies are under and the opportunities she sees in an industry transformed since the pandemic.

TBA Worldwide, a collective of strategically aligned, data-fueled advertising agencies and specialty marketing firms—including Brandon, a boundary-pushing creative marketing agency redefining what it means to be results-obsessed—today announced that it has acquired SaleSurf Growth.

At a time when fast food prices are up and expectations are down, Checkers & Rally’s is proving that flavor and value can still go hand in hand. Together with new agency of record, Partners + Napier, the brand is introducing “This Eats Different”—a bold creative platform that brings fresh energy and attitude to the category.

&Barr announces it has been selected by the International Association of Amusement Parks and Attractions (IAAPA) for creative and media services to develop a comprehensive marketing and branding strategy for their IAAPA Expo events.

When a handful of small brands turned to LinkedIn to search for new agencies late last year, some industry insiders dismissed it as a fad not likely to take off with large marketers. Famous last words.

South by Southwest brings nearly half a million people to the city of Austin, Texas, each spring for its sprawling series of conferences and festivals. For many marketing professionals, it’s a tentpole event on par with CES or Cannes Lions—but offering a different audience and focus.

The agency promoted Alexandra McInnis to president and hired a new ECD and group account director.