Oracle outlines the ABC’s of email marketing trends in this article series. 2020 trends are broken into four sections competitive differentiators, proven essentials, unproven opportunities, and established commodities.
A few trends covered include:
- Voice-assistance-friendly email design
- Brand indicators for message identification
- AI-powered email copywriting tools
- Omnichannel orchestration
- Inclusive design & email accessibility
- Animated GIFs & CSS animation
- Email personalization
- Legal compliance with CCPA, GDPR, etc.
- Responsive email design.