Email Marketing Trends for 2020

Oracle outlines the ABC’s of email marketing trends in this article series. 2020 trends are broken into four sections competitive differentiators, proven essentials, unproven opportunities, and established commodities.

A few trends covered include:

  • Voice-assistance-friendly email design
  • Brand indicators for message identification
  • AI-powered email copywriting tools
  • Omnichannel orchestration
  • Inclusive design & email accessibility
  • Animated GIFs & CSS animation
  • Email personalization
  • Legal compliance with CCPA, GDPR, etc.
  • Responsive email design.

Read the first, second, and third articles of the series.