Amanda leads Mower’s Strategy, Research & Analytics practice, bridging the gap between audience insights and business outcomes. With over 20 years of experience, she has partnered with major B2B and B2C brands. Those include the likes of Deloitte, State Farm and Aflac, as well as niche players such as Firestone Building Products, Jack Henry, JLL and Grainger. Her career has largely centered within the brand strategy discipline at Dentsu, DDB and gyro, following an early start in public relations at Weber Shandwick. Amanda holds a master’s degree in Integrated Marketing from Northwestern University and currently residents in Chicago.
