Ben is Chief Media Officer for OMD Worldwide. In this role, he oversees the ongoing development of OMD’s worldwide media capabilities, and helps OMD clients and account teams understand and adapt to major shifts in advertising. In his time in the industry he has overseen billions of dollars in media spend, created strategic initiatives like CASA and Future Signals, and driven massive workflow improvements both client- and agency-side. Ben is a subject matter expert in media pricing and market dynamics, and has been recognized as a thought leader and industry expert by both trade publications (Digiday, AdExchanger, Beet.TV) and mainstream outlets (NY Times, WSJ, CNBC).
Ben also sits on the board of the Coalition for Innovative Media Measurement. He has also recently served as as Chairman of the MRC’s Auction Standards Working Group, which is an industry-first effort to bring transparency and best practices to all ad auctions regardless of media channel. More than 70 companies participated.
