Brett Colbert

The Strategic Double Agent: Brett Colbert

Most agencies see Procurement as the “final boss” standing between them and a profitable SOW. I’m the guy who wrote the boss’s playbook and now, I’m giving you the cheat codes.

As a true Double Agent with a career split between the Brand and Agency sides of the ledger, I’ve mastered the art of the “Value Marriage.” My deep cover mission peaked as the Chief Procurement Officer at MDC Partners, where I was hand picked by the CEO to help elite shops like Anomaly, 72andSunny, CPB, and Instrument out negotiate my own prior self. I spent seven years teaching the world’s best creative minds how to stop defending their “process” and start pricing for the predictability and P&L wins that clients actually value.

After mastering the internal mechanics of 50+ agencies, I launched my consultancy to help the industry’s most disruptive indies including Wieden+Kennedy, Mischief, HighDive, HAYMAKER, Johannes Leonardo, VBP, and Erich & Kallman scale their margins without sacrificing their soul.

I help 4As members dismantle and win the game. Beyond the negotiation table, my consultancy provides elite, on-demand experts in New Business, Ops, and Finance to ensure your agency’s infrastructure is as high fidelity as your output.

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