Brian Kessman

Brian Kessman works with agencies—from mid-size independents to multinational networks—to help them attract best-fit clients, grow high-margin revenue, and multiply enterprise value without adding headcount. He does this by positioning their expertise, productizing their value, and pricing their impact.

This work helps agencies align their firm with the outcomes clients care about most and to deliver defensible value clearly, repeatedly, and at scale.

Before founding Lodestar, Brian held leadership roles at independent agencies and within global networks in New York and Los Angeles. Now based in North Carolina, he advises clients worldwide.

An inaugural member of the 4A’s Expert Network, Brian regularly delivers keynotes and workshops for the 4A’s, Mirren, AMIN, Magnet, Worldcom, and other leading industry organizations. Blending hands-on leadership with strategic advisory experience, he is a trusted partner to agency teams ready to break from outdated models and build more profitable, future-ready firms.

Learn more about Lodestar’s work and available workshops.

For more information, contact Brian at [email protected].