Chris Cardetti

Chris Cardetti is the Chief Strategy Officer at BarkleyOKRP, where he’s spent the past decade building the strategy, intelligence and communications planning disciplines to be the art and science behind the agency’s model for building whole brands. His recent experience includes a series of brand revitalization efforts for Planet Fitness, Motel 6, AMC Theatres, and Big Brothers Big Sisters of America. His awards include Cannes Lions, Effies, Reggies, Shorty’s, and Clio’s.

Over the course of his career, Chris has zeroed in on a recipe for strategy that mixes journalistic insights with a “no handoffs,” idea-centric mentality. His strategy team is also responsible for upstream consulting, in-depth qualitative and quantitative research, and BarkleyOKRP’s thought leadership practice designed to understand the modern consumer deeper than anyone else.