Courtney Perigo is SVP, Executive Director of Data Science at Cramer-Krasselt. He leads teams that turn marketing data into action, producing media-mix forecasts, predictive CRM models, and dashboards that expose ROI. His analytics have guided eBay, Verizon Wireless, Edward Jones, Kohl’s, and Walmart – among others. Earlier, he held analytics leadership roles at Publicis Media and retail-media agencies. Courtney earned an M.S. in Data Science from Northwestern University.
