Jack Barbour is EVP and AI Lead at Golin New York, where he co-heads the Media Relations group. With over 15 years in integrated communications, he has led high-impact campaigns for world-leading consumer and Fortune 500 brands. He helps lead Golin’s efforts to understand how AI systems discover and surface brand content, builds internal tools that put that intelligence to work, and helps clients adapt their positioning for a world where generative engines shape consumer perception. His approach blends earned-first strategy with community storytelling, cultural newsjacking, and immersive brand activations.
