James Hurman is a New Zealand-based entrepreneur, investor, and advertising effectiveness expert. He is a co-founder of Tracksuit, a leading brand health tracking platform, and other successful startups. Once named the world’s top strategic planning director, he’s won over 50 advertising awards, authored acclaimed books and global studies, and advises major brands worldwide while directing the Master of Advertising Effectiveness program for marketing leaders at companies like Google, Amazon, Disney and all of the major advertising agency networks.
