Position
Chief Strategy Officer
Company
GSD&M
Kate leads the strategy department at GSD&M and spends most of her time with the Corona, Southwest Airlines, and White Castle teams building First & Only brands. She joined GSD&M from Expedia Group where she led global brand strategy and advertising for Vrbo and launched the brand in 17 markets. Prior to that, she helped open R/GA Austin, where she led strategy, helped make Crocs cool again and launched Fossil into the wearables space. After college, Kate also spent time in Austin’s start-up world before getting back to using the Advertising degree she earned from the University of Texas at Austin.