Drawn to a client list whose products accounted for 80% of his misspent youth, Kevin made a career change 18 years ago, joining Liquid as an intern whose desk was hazardously close to the restroom. Long specialized in video games, he has had the privilege of both witnessing and participating in the birth of game genres, the emergence of new platforms, and the redefinition of what it means to be a gamer. Along the way, he helped scale Liquid’s paid media practice commensurately, from the boutique digital shop in Venice beach to an international leader in PC and Console games advertising.