Kirk Pratt

Kirk is a media agency leader with over two decades of experience leading media strategy, planning, and execution for some of the world’s most recognizable brands. Currently serving as the Senior Vice President, Executive Director of Media at Cramer-Krasselt, Kirk delivers integrated, results-driven campaigns through data-driven insights and optimization strategies. He has brought the Cramer-Krasselt media and analytics disciplines together as a seamless driver of business results for clients like Belle Tire, MOD Pizza, Cedar Fair, and Spirit Airlines.

Prior to joining Cramer-Krasselt, Kirk held leadership roles at multiple Interpublic Group agencies including Initiative where he served as Managing Director, Client Advice & Management for a diverse portfolio of clients including Arby’s, Boeing, CB2, CME Group, Cox Business, and MFS. He led digital transformation efforts focused on maximizing first-party data, personalization, and next-generation measurement solutions.

Throughout his career, Kirk has focused on growing existing client relationships and driving new business by connecting the power of media and innovation to tangible business results. By thinking beyond media performance and aligning data-driven insights with broader business objectives Kirk delivers media strategies that elevate brands, drive growth, and create lasting impact.