Ladika Jackto is a Public Policy Manager at Google, specializing in the intersection of policy, product, and business. She partners with global teams to navigate the Ads Ecosystem, with a specific focus on Responsible AI, GenAI in advertising, and enabling SMBs.
A digital veteran, Ladika previously spent 10 years at Google in various roles, including Product Marketing Manager and Value Consultant, where she drove digital transformation for top-tier Tech, Retail, and Auto brands. Her leadership experience spans the industry, including positions as Director of Product Marketing at AOL and SVP of Digital Acquisition at Citi. Ladika began her career at an agency managing media planning and buying for global brands, driving both brand and acquisition campaigns. This background allows her to bring a holistic “agency-to-enterprise” perspective to modern advertising challenges.
