Laura Frank

From launching a youth market research boutique, to living on Vans Warped Tour as a trend analyst, to building one of the first strategy departments in Perú, Laura has always let her obsession with culture, creativity, and curiosity lead.

She has helped craft winning ideas for brands like New York Lottery, L’Oreal, Fujifilm, Smirnoff, Campbell’s, Southwest, and Miller Lite. Her thought leadership contributions include books, AI-driven insight engines, and Leo Chicago’s latest Humankind Study.

In her spare time, Laura prioritizes mentorship of rising talent. As “visionary” as she may seem, Laura insists: strategy is a team sport.