Lauren Ingerman

Lauren Ingerman is a Senior Consumer Insights Manager at Amazon Ads. She leads global research initiatives that dive deep into consumer behaviors, attitudes, and motivations to help brands and advertisers better understand their customers. Her work supports sales and marketing teams across Amazon Ads by fueling insights-driven narratives and industry thought leadership.

Prior to her current role, Lauren spent five years at Twitch Ads where she led client insights, campaign measurement, and thought leadership research focused on gaming and livestreaming audiences. She has also held various insights and analytics roles at NBCUniversal, Innovid, and Horizon Media.

Lauren’s research has fueled award-winning B2B marketing initiatives and has most recently been featured on the Cannes Lions mainstage.