Lori Bartle

Lori Bartle is a seasoned marketing and advertising professional whose career spans nearly every corner of the industry. With a rare blend of client-side, agency-side, and media experience, her comprehensive and uniquely insightful perspective sets her apart as a transformative account and agency leader.

Lori has an MBA and credits a relentless focus on the client’s business as a key ingredient in her success. She amassed a track record of long-term, highly successful client partnerships among national and international brands with particular expertise in travel, entertainment, the wine industry, and education.

While her first agency job was with DDB Needham, Lori has thrived in independent agencies, with billings ranging from $30M to $200M. Given the global footprint of clients, Lori was a long-term member and board member of the indie network Worldwide Partners Inc. until stepping away from her day-to-day agency role in early 2023.

Today, Lori channels her expertise as an agency advisor and collaborator, cultivating change and accountability in the account discipline. With her Accountable Leadership System, she is focused on transforming teams from passive cost centers into proactive, cultivators of growth. She has launched a unique MBA-inspired training program called Building Business Acumen and recently published her first book on the subject, The Agency Within Us.

For more information, contact Lori at [email protected].