Michael Treff is the CEO of Code and Theory. He’s spent the last 12 years growing the Code and Theory Network into a global, 2,000-person organization, and the only network with 50% engineers and 50% creative talent. He brings 20 years of industry experience and leadership in
digital transformation, design, marketing and technology. He and his teams have created breakthrough work for a wide range of big brands such as Mars, Goldman Sachs, Pfizer, Bloomberg Media, CNN, Amazon, Microsoft, TikTok, Ritz Ritz-Carlton, NFL, Spotify and YETI.
Some of the most innovative and inspiring work of the last two decades can be credited to Code and Theory under Treff’s leadership. The reimagined CNN Magic Wall, an internationally recognized experience that bridges physical with digital broadcast. He helped to lead the
rebrand of The Washington Commanders, changing the perception of one of the most storied NFL franchises in the league. And over the past 12 years, Treff has redefined the publishing landscape with his work in over 200 newsrooms.
