Mirza Germovic is the Senior Vice President of AI Solutions & Advisory on Edelman’s core AI team. He leads the
development of the firm’s AI-powered solutions, helping clients strategically integrate generative AI into their marketing and communications ecosystems. Mirza also leads Edelman’s AI advisory team, working in close consultation with clients looking to transform their businesses with AI capabilities.
Mirza has spent over a decade working with B2B partners and AI technologies, with a focus on driving innovation at both unicorn start-ups and Fortune 100 enterprises. His work spans across creative, television production,digital media, e-commerce, and direct-to-consumer operations.
Prior to joining Edelman, Mirza held positions at The Walt Disney Company in digital media & innovation.
Mirza received his bachelor’s degree from Georgetown University.
